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WPP's Martin Sorrell Pens Poignant Resignation Message to Staff

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Sir Martin Sorrell was the CEO of WPP For over 33 years. Despite a storied career building what has now become the world's largest advertising agency group, a wave of misconduct allegations has essentially forced the British CEO to resign. Below is full resignation message that he sent to WPP staff.

To everyone at WPP,

For the past 33 years, I have spent every single day thinking about the future of WPP.

Over those decades, our family has grown and prospered.

We welcomed J Walter Thompson, Ogilvy, Young & Rubicam, Grey, 24/7 Real Media, Taylor Nelson Sofres, among so many others.

We created Group M, including Xaxis and Essence.

We put the focus on Asia-Pacific, Latin America, Africa and the Middle East and Central Eastern Europe, the home of the next billion consumers. We embarked on the early development of digital capabilities; and the evolution of a firm-wide integrated client and country-centered approach.

Our holding company was recognised as the world’s best and most effective through the Cannes Lions and Effie Awards year after year after year.

We pioneered Atticus Awards for original written thinking.... the WPP Fellowship Awards to recognise promising talent.... the Partnership and Practice Awards for client endorsed integrated market and case studies.

Our Stream digital conferences have attracted the best in the digital business for more than a decade.

Our Annual Sustainability and Pro Bono Reports highlight the unique social, environmental and public policy work that we do day in, day out across the globe.

As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries.

That is why I have decided that in your interest, in the interest of our clients, in the interest of all shareowners, both big and small, and in the interest of all our other stakeholders, it is best for me to step aside.

We have had a succession plan in place for some time. A new generation of management, led by Mark Read and Andrew Scott (who have each been at WPP for approximately 20 years), are well qualified and experienced in the Board’s opinion, to deal with the geographic and technological opportunities and challenges our industry faces.

We have weathered difficult storms in the past. And our highly talented people have always won through, always.

Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally.

In the coming period, I will be available to the Board and any of you, should you want help with anything, anywhere. I shall miss all of you greatly. You have given me such excitement and energy and I wanted to thank you for everything you have done and will do for WPP and me.

As some of you know, my family has expanded recently, WPP will always be my baby too.

As a Founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that. Good fortune and Godspeed to all of you... now Back to the Future.

Thank you.



National Geographic Partners with Grammy Award-Winning Artist, Zedd to Create an Original Music Video

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Leveraging the power of music to guide viewers through a unique perspective on planet Earth, National Geographic has partnered with multiplatinum, Grammy Award-winning artist, DJ, composer and producer Zedd and Universal Music Group & Brands to create an original composition and performance music video, inspired by the channel’s “ONE STRANGE ROCK” episodic series executive produced by Darren Aronofsky & Nutopia.

The partnership, conceptualized and managed by Universal Music Group & Brands, also sees Nashville-based multi-award-winning content studio Evolve Studio handle end to end production and post production on the video and BTS films featuring Zedd’s creative journey and performance.

Directed by Evolve’s Joel Edwards, the leading 3’31” film shot in Hollywood’s Bronson Canyon cave combines live-action, VFX and projection-mapping to produce mesmerizing visuals to complement Zedd’s original music piece. As the musician performs on a grand piano, in the infamous ‘Batman’ cave, the stunning images of our planet and solar system encapsulate the space. As the music heightens the world in the cave comes to life and gravity starts to warp.

Director at Evolve Studio, Joel Edwards reflects: “This one was just flat out fun. Definitely out there conceptually and really was just our attempt to create an experiential homage to our beautiful planet and this beautiful series National Geographic has produced. The locations in the show really challenge us to think about who we are and what an amazing and strange world we live in. Our biggest challenge was working out how to do justice too and enhance that with Zedd’s performance, without taking away from original beauty of the show’s footage. We ended up projecting many of the show’s best moments and mixed them with a bunch of new custom VFX elements we created. It was an incredible project to work on; with Anton (Zedd), one of the most talented artists in the game and with a full plate of stunning visual inspiration from OSR.”

The video’s Producer, Melissa Daniels, also echoed the excitement of this project. “Working with the entire Zedd, Universal & Nat Geo team was a collaborative process from beginning to end. It was incredible seeing the vision for this project realized. The care our team put behind ensuring the projections matched not only the music itself but the intricacies of the cave was a true challenge. Our production team really rose to the occasion and knocked it out of the park. Projecting nature on nature and mixing in the track created a unique way for us to connect and celebrate this planet that gives so much to us.”

Mirroring how ONE STRANGE ROCK unravels the story of our planet, the performance is part of a series of four films which follow Zedd over the course of his creative journey with, an interview and a behind-the-scenes look at Zedd’s recording process — all culminating in this final performance.

Zedd comments: “I’ve always been a fan of Darren Aronofsky, and am really excited to partner with National Geographic to create an original composition for the series. I’ve immersed myself in the visual spectrum and am inspired to take on a different approach by experimenting with natural sounds and exploring grand themes that are representative of the world around us.”

The film launches on Zedd’s Vevo account on Monday 9th April.

'What Do You Expect?' New Schweppes Brand Film by BETC Paris

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BETC Paris brings out a new brand film for Schweppes, introducing a new signature.

What Did You Expect?” becomes “What Do You Expect?” Changing just two letters creates a whole new meaning: from a closing conclusion to an opening cliff-hanger; from a now-expected wink to an invitation to explore the unexpected.

With this new editorial line, the Schweppes brand is reasserting its uniqueness, style and position as one the greatest premium brands.

The film starts with a bartender who slides a bottle of Schweppes across the bar to invite a young lady, as an invitation to escape the party she’s at, jump down the rabbit hole and go for an unexpected and crazy night out.

The ad was directed by Michael Gracey, who has just made the feature-length The Greatest Showman with Hugh Jackman and is also well known for Evian’s famous “Roller Babies” (the world record for the most-watched advertisement on YouTube).

Introducing ‘The United Collection’ - Fashion Made from Flags of Opposing Nations

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Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam’s top creative entities, to make a sartorial stance against global polarisation with ‘The United Collection’. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed and then reconstructed into fashion statements. ‘The United Collection’ is launched today (April 17 2018) with an event, a website, an online video and an outdoor campaign – and the garments themselves will be publicly exhibited in Amsterdam.

Bas Korsten, creative partner at J. Walter Thompson Amsterdam notes, “Our aim with this project is to visualize what UNITED can mean. Fashion is a strong medium for expression and for making big statements. We were able to take the idea of UNITED to a higher level and give it deeper meaning by working with a large team of visionary creatives across many different fields. We want to make people think about how conflicts could be resolved if people look at problems in a different way – and inspire people to unite behind solutions.”

With well over 50 armed and violent conflicts taking place across the globe – and only a handful of countries living in relative peace - the world is as divided now as it was ever. Brexit and the imminent breakup of Europe as we know it, combined with a new Cold War and continued conflicts in Syria, Africa and the Middle East, presents a confusing and fragmented world order. This international climate of instability and political unrest provoked an exploration of creativity’s role within this context, which sparked the initial thinking behind ‘The United Collection’.



‘The United Collection’ focuses on three very different conflicts: Brexit is observed through the eyes of Dutch designer Anne Oomen; Romanian artist Andrea Endresz looks at the volatile relationship between the Ukraine and Russia; and finally Irene Heldens, also a Dutch national, interprets one of Africa’s many wars, the conflict between Eritrea and Djibouti. All designers are a part of Amsterdam fashion collective Young Designers United.

Each designer chose a topic for their dress based on their own affinity with the subject. Therefore, the final garments are not only literally created from the flags of the opposing nations, but also metaphorically infused with the history of these conflicts. The materials were used for their symbolic significance, such as; gold thread to unite Eritrea and Djibouti; a red satin corset; rope to represent the suppression of the UK’s younger generation in the wake of Brexit; and hints of folk-designs shared between Russian and Ukrainian history.

‘The United Collection’ is a creative statement against the rising tensions seen, heard and read about on a daily basis. The initiative invites the viewer to observe and re-evaluate their response to (political) conflict by using fashion to spark a meaningful dialogue.

Earlier today, the collection was unveiled in a building that is no stranger to controversy and conflict: art gallery Castrum Peregrini, a former safe house where artists went into hiding during the German occupation of Amsterdam in World War II. The choice of this location - whose name means ‘the fortress of the pilgrim’ - pays homage to the idea of using creativity to respond to political and social problems including conflicts. A message as relevant in 2018 as it was during WWII.



‘The United Collection’ is not for sale – but rather its aim is to use fashion to carry a message of intent. It’s a call to arms to young creatives to observe and interpret the world and its politics in a slightly different way. And to remember that creativity has a unique role in an era where protest is – and should be – a driving force within culture.

“Every once in a while a project comes along that has its own life. Its own dynamic. Maybe because the idea behind The United Collection is so topical, people and companies wanted to contribute without thinking twice. The power of creativity and doing something positive truly brings out the best in people.”

Angelika Groenendijk, founder, YDU says, "Collaborating with some of Amsterdam’s best brands and agencies is a real thrill for us at Smoke & Mirrors, especially as we’ve been open just over a year in this creatively competitive market. From my initial conversations with JWT's Creative Partner Bas Korsten, I knew this was going to be something special - and our talented team leapt at the opportunity. Amsterdam artists worked closely with Bas and his team, and partnered with Smoke & Mirrors in New York to realise the vision of the macro shots. We’re really proud of the end result.”

Yoplait and VICE team up in 'For the Better' Campaign

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For the launch of the new Yop Protein, Yoplait’s agency of record in Canada, Cossette, mandated VICE to build the Canada-wide ‘For the Better’ campaign including conceptualizing and creating co-branded videos and advertising assets living on VICE platforms across Canada. Taking part in the YOP Fuels campaign, and bringing to life YOP’s brand mission to fuel teens to enact powerful positive change in the world, the campaign tells the stories of various young Canadians, showing how sport and social involvement intertwine in the daily lives of these inspiring characters.

The campaign includes 4 co-branded videos, in French and English, all living on VICE’s Canadian and Quebec platforms throughout the country. The created content also fits in an advertising environment in harmony with its narrative and visual, with the diffusion of a pre-roll ad and co-branded banners, also produced by VICE Media. VICE Media Montreal office also created the Game Changers brand video, revealing the sacrifices parents make for their kids’ passion, featuring a father and his 11-year-old son.

In the first episode of the series, we discover Evelyn Sifon, a 23-year-old professional cyclist, who is as involved in her sport as she is in fighting prejudice against the transgender community. The second episode, in French, features Sarah Fournier, a 22-year-old special education teacher and boxer, who is committed to making a difference by being fully present in both her work and her discipline. In the third episode, we meet Jerimy Rivera, 24, a Montreal ballet dancer who combines dance with his personal experience to create a more inclusive space, and also acts as a mentor to young dancers.

Brand: Yoplait (Nicole Korb)
Agencies: Cossette Média and VICE Média (Mireille Baradhy)
Brand: Yoplait
Media: VICE Média
Production: Kate Calabretta, VICE
Creative direction: Paul Labonté, VICE
Strategy: Marie-Claude Surprenant, VICE
Media planning: Geneviève Bélanger, Annie-Claude Lemay, Tania Stiperski, Cossette Média

Droga5 Celebrates African American Cycling Legend in Latest Creative Work for Hennessy

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Marshall “Major” Taylor may not be a household name even among cycling racing fans, but a little more than a century ago he was known as the world’s greatest athlete. Now, thanks to the cognac brand Hennessy, his story is enjoying a major revival.

Taylor was not only the first African-American cyclist to take a World Champion title, he was also the second African-American athlete to win a world title in any sport. He began racing in 1896 at age 18, and three years later won the sprint event at World Championships in Montreal. Though he earned global fame, he regularly faced racial discrimination and was barred from races in many parts of the South. Still, he went on to set several track world records, eventually retiring to Massachusetts at age 32.

“In a word I was a pioneer, and therefore had to blaze my own trail,” Taylor, who was nicknamed the “Black Cyclone,” once said of his athletic success.

Led by creative agency, Droga5, Hennesy's new ad spots were filmed in the Ukraine using an “unnamed pro cyclist” portraying Taylor. “The cyclist raced flat-out for four days straight in these awe-inspiring settings,” Giles Woodyer, Hennessy’s senior vice president for the US, told Adweek. “He was so inspired that he raced from dawn to dusk to make certain that he did justice to Taylor’s story. That was a truly moving experience.”


CREDITS
Client Moët Hennessy

Agency Droga5 NY
Creative Chairman David Droga
Creative Partner Duncan Marshall
Executive Creative Director Alexander Nowak
Senior Copywriter Phil Hadad
Senior Art Director Marybeth Ledesma
Group Design Director Rich Greco
Junior Designer Alison Lee
Junior Designer Andrew Diemer
Junior Technologist Chloe Karayiannis
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Ramon Jimenez
Strategy Directors Ben Brown
Strategist Midori McSwain
Head of Communications Strategy Colleen Leddy
Communications Strategy Director Delphine McKinley
Communications Strategist Mariel Milner
Chief Creation Officer Sally-Ann Dale
Co-Directors of Film Production Jesse Brihn, Bryan Litman
Associate Director of Film Production Ruben Mercadal
Associate Producer, Film Sasha Pace
Music Supervisors Mike Ladman, Jonathan Hecht
Co-Director of Interactive Production Justin Durazzo
Producer, Interactive Alyssa Cashman
Director of Art Production Cliff Lewis
Associate Director, Art Production Bianca Escobar
Producer, Art Frannie Schultz
Director of Print Services Rob Lugo
Producer, Print Rose Mahan
Group Account Director Lindsay Cole
Account Director Katie Lancaster
Account Manager Jake Stopper
Associate Account Manager Kevin Lee
Director of Business Affairs Jocelyn Howard
Senior Business Affairs Managers Marcelle Gruman, Ann Marie Turbitt
Associate Counsel Erica Palaia
Project Managers Hillary Jordan, Kristin Robinson

Client Moët Hennessy
SVP, Hennessy, Moët Hennessy USA Hennessy Giles Woodyer
Hennessy Global Chief Marketing Officer Thomas Moradpour
Brand Director, Hennessy V.S & Black, Moët Hennessy USA Marion Daunizeau
Global VP Marketing, Hennessy Premium Range Amanda Hawk
Brand Manager, Hennessy V.S & Black, Moët Hennessy USA Ryan Chappell
Hennessy Trade Marketing Director, Moët Hennessy USA Rachel Li

Production Company Radical Media
Director Derek Cianfrance
DOP Roman Vasyanov
Executive Producer (Radical Media) Jim Bouvet
Producer Tommy Turtle
Production Designer Ged Clarke
Costume Designer Zelda Sellars
1st AD Dennis Sonin
2nd AD Mariko Atamanenko
Executive Producer (Radioaktive Film) Darko Skulsky
Head of Production (Radioaktive Film) Sasha Bevka
Key Visual Photographer Jack Davison

Editorial The Quarry / Wax
Editor Paul Watts
Lead Assistant Editor Drew Balke
Additional Assistant Editors Audrey Weiner, Jim Robinson
Executive Producer (Wax) Toni Lipari
Executive Producer (The Quarry) Tor Adams
Producer (Wax) Annabelle Cuthbert
Producer (The Quarry) Charlie Morris

Post Production The Mill
Executive Producer Melanie Wickham
Senior Producer Freya Hewett
Production Coordinator Mia Lalanne
Shoot Supervisors and Creative Directors Gavin Wellsman, David Fleet
2D Lead Artist Christoph Schroer
3D Lead Artist Jasper Kidd

Telecine Company 3
Senior Colorist Tom Poole
Assistant Colorist Jenny Montgomery
Producer Alexandra Lubrano

Supporting Production Company Second Child
Photographer Paul McGeiver
Senior Retouchers John Ciambriello, Mike Vorrasi, John Clendenen
Retouching Coordinator Michael Mockler

Music (Main Film) Woodwork Music
Composer Philip Kay
Producer Andy ​Oskwarek, Sam Phillips

Music (Teasers)
Artist Haxan Cloak
Song Title ‘​Hounfour Temple’

Sound Design Q Department
Sound Mix Sonic Union
Sound Mixer David Papa

Marshall ‘Major’ Taylor Estate Research
Nickerson Research (Susan Nickerson, Chris Lutz)

BTS Film
Directors Alex Stratienko (Shoot location portion) Brian Lannin (NAS portion)



At-Home Microdermabrasion In the Future of Beauty And Skincare

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Contrary to popular opinion, using an at-home blackhead remover machine such as a microdermabrasion tool, can actually be beneficial for the skin. It's a gentler method of cleansing and exfoliating the skin, minus the big bucks one might typically have to pay for professional care.
Microdermabrasion was once solely available at beauty clinics, performed by licensed experts such as dermatologists or aestheticians. However, in recent years, at-home microdermabrasion machines have been introduced in the global beauty market, and more and more skincare enthusiasts are seeing their value. 
In the world of skincare, microdermabrasion as a is one of the most popular non-invasive cosmetic procedure around.  It works on the outermost layer of the skin (stratum corneum) by spraying microcrystals on the surface of the skin and using a suction motion to remove blemishes, dead skin cells and dirt.
Microdermabrasion prevents pores from getting clogged with dirt, oil and dead skin cells, therefore stopping future acne, blackheads and whiteheads from developing. It promotes proper blood circulation, and encourages collagen and elastin production to make the skin stronger and more flexible. 
It's also an effective skincare procedure for reducing the appearance of fine lines, by removing the pile of dead skin cells that make fine lines appear deeper. In fact, several people who underwent several microdermabrasion treatments have seen improvements after a few weeks of treatment. 
Microdermabrasion is a procedure many believe to be best done in clinics. However, several skin experts have stated that at-home microdermabrasion machines can do just as well of a job as those in clinics.
At-home microdermabrasion machines generally work similarly as microdermabrasion machines used by professionals. However, these portable, at-home, devices cleanses are more gentle on the skin, making them safe to use multiple times per week.
These at-home devices are considerably safe to be used by untrained hands. At-home microdermabrasion machines do not require a lot of training to be maneuvered properly, and does not pose as much risks as those in clinics. 
Similar to getting the treatment in clinics and centers, using an at-home microdermabrasion machine may still yield mild redness on the skin after each session. Other than that, there should be no other adverse side effects on the skin. 
Generally, at-home microdermabrasion is considered a unique take on the popular cosmetic procedure that may be just as beneficial to the skin. But just like any beauty tool, experts encourage beauty enthusiasts interested in doing this procedure to do a lot of research before investing on a single product. 
Anyone with sensitive skin issues such as psoriasis, dermatitis, eczema, roscea and severe acne amount others should also consult their doctor before using the device to weigh out its pros and cons, as well as potential risks.
Experts say that one of the most noticeable effect that microdermabrasion can have on the skin after a treatment is the improvement of the skin's texture and complexion. However, weeks of treatment can lead to even more enhancements on the superficial layer of the skin. 
With the advent of skincare treatment made more accessible at home, simple tools such as a microdermabrasion blackhead remover machine can do a lot to help anyone struggling with mild skin issues. 
It may not seem a lot, and a few more people may even prefer having the treatments done in clinics. But having these portable skincare treatment machines surge in the beauty market opens a big wide door for the beauty and skincare industry to grow. In fact, it might just be the commencement of what could be a revolutionary trend in humanity's journey towards understanding beauty and wellness. 

The One Club for Creativity Opens Call for Entries For Young Guns 16 Program

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Global portfolio-based competition for creative professionals age 30 and under
recognizing a body of professional and personal work.

NEW YORK, April 18, 2018 — The One Club for Creativitythe world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger.

Young Guns (http://www.youngguns.org/), open to both members and nonmembers of The One Club, is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  

Young Guns competitions regularly attract entries from upwards of 70 countries, with more than half of the entries coming from outside the US.  Winners will be selected by a jury made up of past Young Guns winners and other creative leaders, to be announced shortly.

The program is open to creatives age 30 and under who have been working for at least two years, full-time or freelance.  Eligible entrants can submit a combination of professional and personal work in graphic design; advertising art direction and copywriting; architectural, environmental and interior design; industrial and product design; digital (UX/UI, experiential design, interactive, web design, apps, game development): film and animation (motion design, television, video); fashion; typography and lettering; illustration and photography.

The online entry system is open now at http://www.youngguns.org, with a deadline of June 15, 2018, 11:59 pm EST.  Entry fee is $100 for The One Club members, $150 for non-members.  This year’s winners will be recognized at the Young Guns 16 celebration and party on November 15 at the Highline Ballroom in New York.

Past Young Guns include rising stars who went on to become leaders in their chosen fields, including graphic designers James Victore (YG1), Stefan Sagmeister (YG1) and Jessica Walsh (YG8); advertising creatives Rei Inamoto (YG4) and Menno Kluin (YG6); illustrators Christoph Niemann (YG2) and Deanne Cheuk (YG4); photographers Ryan McGinness (YG2) and Jeremy Floto/Cassandra Warner (aka floto+warner, YG5); typographers Alex Trochut (YG6) and Gemma O’Brien (YG13); film and video director Mike Mills, animation artist Todd St. John (YG1) and others.

All Young Guns 16 winners will receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also receive a complimentary one-year ADC/One Club membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.

Young Guns has established a unique place in the creative world for considering a body of both professional and personal work from an individual, not just a single ad or design,” said Michael O’Rourke, executive director, ADC, part of The One Club.  “Winning is special because we’re celebrating a creative person’s individuality.  For young talent who usually don’t get the spotlight, Young Guns provides a global stage on which they can be recognized.”

“One objective of The One Club for Creativity is to offer recognition and support for creatives throughout every phase of their careers,” said Kevin Swanepoel, CEO, The One Club.  “Young Guns plays an important part in our programming because it celebrates and elevates the next generation of creative leaders, and serves as a lifelong network for winners who often reconnect over the years to refer work, collaborate on projects and help advance each other’s careers.”

Program branding is developed each year by a past Young Gun winner.  This year’s branding was designed by New York-based creative studio and artist representation agency Sunday Afternoon (http://www.sundayafternoon.us), led by Young Guns 11 winner Juan Carlos Pagan, co-founder and executive creative director.  

Young Guns 16 and other TOCC activities are made possible in part through the generous support of sponsors including Levine/Leavitt and Shutterstock

"Being involved with the Young Guns program is an inspiration.  Guiding artists in their careers and experiencing the many successes we achieve together is such a delight for us." said Liz Leavitt, co-founder, Levine/Leavitt (http://www.llreps.com), a leading international artists management agency with offices in New York and Los Angeles.  "The level of talented artists that are Young Guns is unparalleled, and we are thrilled to be a part of the program for the fifth consecutive year."

To enter or see more information, please visit http://www.youngguns.org.

The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.



Tessa Films Uses MLB All-Star Bryce Harper for Blind Barber Launch Campaign

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The new online campaign for Blind Barber, the upscale chain of barbershops and grooming products, introduces Washington Nationals All-Star Bryce Harper as its spokesperson, as well as providing the perfect opportunity for Tessa Films to not only showcase their impressive production skills, but also their unique ability to collaborate with smart, forward thinking brands on overall creative strategy.

The creatively driven production house led by Lisa Masseur and Reid Brody played an integral role in the multi-faceted campaign that involved producing a faux social media clip of Harper using two hairdryers to achieve his signature look. The clip was then posted to his brother’s Instagram and Twitter feeds and quickly became a resounding viral success with nearly 1 million views in just 3 days and has been the subject of a plethora of earned media coverage in ESPN, USA Today, Washington Post, NBC’s Today Show and more.

But that was just phase one: That viral success laid the ground-work for the launch of the main online ad – a comedic gem directed and written by Tessa’s Tim Mason, with creative direction from Tessa Director Duncan Wolfe – that features a montage of Harper psyching himself up in the bathroom mirror while styling his hair and beard.

Masseur notes, “Because Tim’s background is in improv comedy as a veteran of Second City’s Mainstage, he created an atmosphere on set that allowed Bryce to relax into his character and have fun which led to the natural, genuine-feeling comedic performance that seems to really be resonating with the general public.

Matt Buchwach, Creative Director at Blind Barber, adds that the development of the concept was very organic and that feeling comes out in the final spot. ”“The creative process involved equal parts Bryce, Tessa and Blind Barber,” Buchwald says. “All of us collaborated on everything from the overall concept, down to the words and actions in the script.”

For Jeff Laub, one of Blind Barber’s co-owners, Tessa Films brought to the project pure professionalism, beautiful film, a comedic script and the best, most optimistic attitude on the planet.

“Tim, Duncan, Lisa and their crew made this thing come to life in a way that we could have only dreamt of,” Laub says. “Letting go of the actual production is a new thing for us, and Tessa made sure the final product still had the Blind Barber voice. It was awesome to work with such an experienced and creative group that still wanted to hear all of our ideas out from shot selection to script.”

The biggest challenge Mason faced directing the project centered on managing the limited availability of Harper, (who was in the middle of spring training during the shoot), as well as making sure the Instagram video looked as “unprofessional” as possible.

“We shot in Florida and worked around Bryce's spring training schedule, so we had a pretty limited window of time to get this done,” Mason notes. “The other big execution challenge was making sure that the Instagram video didn't come off as fake or staged. The goal was to get as much free press as we could and key to that was making sure that the video looked like it was actually filmed by Bryce’s brother.”

Mason adds, “This project gave us a great opportunity to showcase what we can do. We're not just a production company – we're a collection of creators, writers, filmmakers and creative directors. Because Blind Barber brought us in on the ground floor, we were able to partner not just on the production aspects but also on the creative ideas and the launch strategy. It was an exciting project and I'm glad that we got to be a part of it.

Creative Credits:
Client: Blind Barber
Project: Social/online campaign
Co-Owners: Jeff Laub, Josh Boyd, Adam Kirschenbaum, Matt Breen, Bryce Harper
Creative Director: Matt Buchwach
PR Director: Faith Dallal
Director of Social Media: Chris Rogers

Production/Creative: Tessa Films, Chicago, IL
Director/Writer: Tim Mason
Creative Director: Duncan Wolfe
Executive Producers: Lisa Masseur and Reid Brody

Post: Optimus, Chicago, IL
Editor: Mike Berg
Assistant Editor: Jenny Schaye
Senior Audio Engineer: Marina Killion
Finish Artists: Paul Rosckes, Connor Luczak
EP: Tracy Spera
EP/Managing Director: Brian Hrastar

Colour: The Mill, Chicago, IL
Colourist: Mikey Pehanich
Colour Assist: Lindsey Mazur
Colour Producer: Dan Butler
Colour Executive Producer: Laurie Andrianopoli

Rooney, Crouch and Benitez Star in Digital Campaign to Promote New Premier League Primary Stars Resources

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Wayne Rooney, Peter Crouch and Rafa Benitez are among the stars taking part in the Premier League’s new marketing campaign ‘Best Lesson Ever’ to promote its Premier League Primary Stars education programme.

The Premier League has today launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.

The Premier League is now extending Premier League Primary Stars to include football-themed educational activities to use at home, as well as an interactive online game featuring players from every Premier League club. This will complement the existing teaching resources which use football to inspire primary school children in maths, English, PE and PSHE.

A star-studded Premier League cast feature in the ‘Best Lesson Ever’ campaign, which comprises of three videos featuring footballers from Everton FC, Newcastle United FC and Stoke City FC surprising local primary school children in Maths, English and PE lessons.

In the first of the three films, Everton’s Wayne Rooney, Theo Walcott and Davy Klaassen surprise a group of primary school children by delivering a maths lesson they will never forget. Subsequent films show Stoke City’s Peter Crouch taking on the role of a PE teacher and performing the robot in a lesson with a difference and Newcastle United’s Rafa Benitez, Ayoze Perez, Massadio Haidara, Florian Lejeune, Christian Atsu and Javier Manquillo making spelling more exciting by bringing a Premier League touch to an English lesson.

The new Premier League Primary Stars campaign will build upon the League’s previous successful integrated marketing campaigns that ran across TV, cinema, radio, digital and social media during Spring and Autumn 2017.

The aim of the latest campaign is to drive deeper levels of engagement and build advocacy among parents and teachers, resulting in media spend being focussed on YouTube, Facebook and Instagram alongside Digital Display, Skins and Search. Media partnerships with Bauer Media’s commercial radio stations - including Magic Radio and Bauer’s regional network - and leading parenting blogger network Mumsnet will be used to drive further engagement.

The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.

Media planning and buying was managed by Wavemaker.

Richard Masters, Managing Director at the Premier League, said: “We are proud of the impact Premier League Primary Stars has had during its first year and this campaign highlights the positive role our clubs and their players have in inspiring children to learn.

“We hope this campaign will engage parents as well as teachers and result in more primary schoolchildren benefitting from the programme.”

“The Premier League is renowned internationally for its entertainment and drama,” said Jim Bolton, Deputy ECD of Y&R London, “but we wanted to shine a spotlight on the work they do away from the pitch, how they are using the power of the Premier League to inspire a generation of primary school children.”

Inspire your children to learn. Visit www.plprimarystars.com for free educational resources and games.



About Premier League Primary Stars
Premier League Primary Stars is a national primary school programme that uses the appeal of the Premier League and professional football clubs to inspire children to learn, be active and develop important life skills. Clubs provide in-school support to teachers, delivering educational sessions to schools in their communities. Free teaching materials ensure the rounded programme, which covers everything from PE and maths to resilience and teamwork, is available to every primary school in England & Wales.

The Premier League currently funds 101 Premier League, English Football League and National League clubs in England and Wales to provide in-school support for teachers.

For more information or to register, visit: www.plprimarystars.com.

CREDITS:

Client: Premier League
Head of Marketing: Craig Edmondson

Agency: Y&R London
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Sophie Taylor & Joyce Kremer
Business Director: Ben Van der Gucht
Account Manager: Amun Grewal
Strategy Director: Ross Cameron
Strategist: Josh Taylor-Dadds
Producer: Charlotte Jude
Assistant Producer: Elena Di Maria
Designers: Chris Willis & Aaron Moss

Production Company: Y&R Productions
Director: Jo Tanner
Director of Photography: Federico Alfonzo
Producer: Karen Durham

Editing house: Hogarth
Editor & online artist: Tony Whetnall

Sound design:
Lead sound: David Lazaro

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

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Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

"Forward" the latest HUMANSEVEN project for Citroën

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HUMANSEVEN has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being « Freedom ».

From this was born the Citroën « Forward » project.

One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone . The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question « should we have a classic logo at the end of the film ? » the answer from Xavier Beauregard was « is it possible to have missed the brand ? »

In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object.

Credits:
AGENCY: HUMANSEVEN
Chief Creative Officer: Xavier Beauregard
Artistic Director: Christophe Caubel

TV Producer: Sarah Bouadjera

FILM PRODUCTION: ALLSO
Director: Sophie Levy
Producer: Franck Annese
Art designer: Rudy Annese / Atelier Downtown
Location Manager: Hugo Obert
Engineer Design: No Design

POST-PRODUCTION: SMALL STUDIO
Post producer: Vincent Guttman
Supervisor: Thomas Eid.
Flame: Yann Masson & Philippe laridan
Compositing: Serhat Baykal & Lise Fisher
3D: Léo Ewald & Romain Balloy

POST-PRODUCTION: HRCLS
CEO: Christopher Thiery
VFX supervisor: Yann Dubois
Post producer: Mélanie Teixeira
Editor: Sophie Levy & Nicolas Capus
Colorist: Arthur Paux

SOUND PRODUCTION: HRCLS
Sound producer: Anthony Leblond
Compositor: Brice Davoli
Sound Designer: Anaïs Khout
Mix: Alex Louboutin

Tuborg Launches New Global Campaign with an Influencer Powered Chat Bot

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Tuborg has created a Chatbot that invites users into the lives of celebrities and influencers as part of a new global campaign.

The Open Lives ChatBot helps people explore their own city through the eyes of another person, taking them to bars, gigs and hidden locations they might never have experienced. All powered by local Tuborg influencers and celebrities, and hosted on Facebook Messenger.

It’s part of a new brand positioning “Open to more since 1880” – a celebration of Tuborg’s belief that the power of an open attitude and spirit adds value to all our lives, especially in a world where people can feel increasingly disconnected.

The campaign is also launched with a 30 second film that celebrates the people we meet over a lifetime. It focuses on the value that can be gained from being open to meeting new people and embracing the experiences they bring you; from those who become our best friends, to ones we share a first kiss with and then those who take us to new places.

With the campaign Tuborg hopes to re-define fun for a new generation of consumers, ultimately inspiring them to celebrate the life experiences they can gain while sharing a Tuborg with someone.

Russell Jones, VP of Core Beer at Carlsberg says: “Tuborg is growing rapidly all over the world, and with our newest campaign we aim to take Tuborg to the next level and give consumers even better experiences.’

It’s the first work from Grey London who won the global account in August 2017. Jimmy Blom, Deputy ECD at Grey London says: “Working on a heritage beer brand like Tuborg is always a privilege. Not only did we have the opportunity to create a thought provoking film about making the most out of every single person you meet, but with Tuborg’s progressive attitude to mobile and social media, we could let our concept cross over into real life.’

The TVC will be rolled out in various key markets around the world, and the Chatbot launches first in Serbia in April, before being released globally. The brand campaign is also supported by bespoke social activity and a shopper marketing campaign.

Sweden Builds First Electrified Road That Can Charge Cars as They Drive

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Electric car use more than tripled between 2014 and 2016 to 7,500 total cars running off electricity. This shows how Sweden is a world leader in the electric car revolution. However, the growth of electric vehicles for mainstream road users has been slow. Batteries are extremely expensive and the only way to keep costs down is to put in smaller batteries which need to be regularly recharged. Sweden has now found a solution to this problem, by modifying a section of road to charge cars as they drive. It is thought this could solve the problem of expensive batteries and allow mass production of electrically powered automobiles.

How Does It Work?
Just under 2km of road just outside of Stockholm has been fitted with an electric rail. These cars can then be fitted with a metal arm which automatically slots into the rail and conducts electricity out of the road and into the vehicle’s battery. This allows a driver to continue moving, while the battery recharges. Previously, electric car owners had to park next to a charging station and wait.

When the person moves out of the lane with the electric rail, the metal arm will automatically detach, meaning that the driver doesn’t have to do anything. The rail is connected to the national grid and will only become active if there is a vehicle moving over it. It is also able to calculate the energy used by each car and charge the driver an accurate bill.

The Cost Saving Benefits
In order to encourage more people to switch vehicles, there need to be financial incentives for choosing an electric model. However, to prevent a driver needing to frequently stop and charge their car, the batteries must be large, which quickly becomes expensive. Despite the fact that electric cars are already cheaper than gasoline powered alternatives, the battery technology has failed to become cheap enough to encourage people to switch.

With roads that charge vehicles as they move in place, battery sizes can be kept to a minimum. If all Swedish highways were electrified in this way, a driver would never have to travel more than 45km to recharge the battery. This is already easily achievable.

Environmental Benefits
It is thought that only 3% of Sweden’s roads will need this electrification to significantly reduce their carbon footprint. A third of Sweden’s carbon emissions are from the roads, so this will have a massive overall impact on pollution and climate change. The actual modification required is not difficult or costly, so there should be no problem creating enough electrified roads to power enough electric cars for the whole nation. If Sweden can also get its electricity from renewable sources, then it can move towards becoming a carbon neutral country.

Electric cars have shown promise for a while, but progress has been slow. This move by the government to introduce electric vehicle charging roads represents a massive leap forward. It will cut costs substantially and remove the inconvenience of having to pull over in order to recharge a car.


Lucozade Proves ‘Energy Beats Everything’ With a Campaign of Biblical Proportions

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Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story.

The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster.

In the commercial, when David wakes up feeling groggy one morning his friend delights in reminding him that, the night before, he had picked a fight with Goliath. “You can’t call people giants,” David’s friend warns, “it’s what got you into trouble in the first place.”

A booming voice suggests that Goliath has come to take his revenge, and David takes a swig of Lucozade Energy before grabbing a sling and venturing out to conquer his colossal foe.

The film was directed by acclaimed US comedy director Harold Einstein through Outsider.

The accompanying poster shows David standing victorious on the defeated giant, slingshot in one hand and a bottle of Lucozade Energy in the other. It reads, “Energy Beats Everything. Yours, theirs, the universe’s.”

The poster was hand-painted in oils by husband and wife team Boris Vallejo and Julie Bell, who are well known for their work in the fantasy genre. Boris’ artwork includes genre-defining illustrations for the original Star Wars trilogy, Tarzan and Conan the Barbarian.

“David and Goliath” is the second film in the Energy Beats Everything campaign, which was launched in February through a partnership with the latest “Tomb Raider” film. Grey’s first ad spot put Lucozade Energy’s own epic movie-style voiceover onto real scenes from the film.

Steven Hind, Head of Marketing at Lucozade Energy, said: “Our ‘Energy Beats Everything’ platform allows for great creativity. Our Tomb Raider and David & Goliath adverts are two brilliantly unique and entirely separate creatives, but both deliver a simple truth to our consumers; championing the idea that with commitment and determination nothing will stop them.”

Caroline Pay, Co-CCO at Grey London said: “When you’re working with a brand as special as Lucozade Energy, you need to work with equally special talent to realise your ideas. Boris and Julie, and of course the genius that is Harold, were the dream team for the job, helping us bring to life the story of David and Goliath, and why it all kicked-off in the first place…”

CREDITS:

Project name: Lucozade Energy – David & Goliath

Client:
Jon Evans, Marketing & Business Development Director, LRS
Steven Hind, Head of Marketing, Lucozade Energy
Kay Bartlett, Senior Brand Manager, Lucozade Energy

Creative Director: Caroline Pay
Copywriter: Jay Marlow, Rob Greaves
Art director: Henrik Ridderheim, Sam Daly
Agency Producer: Thea Evely
Agency Assistant Producer: Leah Stolerman
Creative producer: Duncan Collins
Account team: Geraldine Gaillemin, Oscar Flintoft, Sebastian Van Driel
Head of Planning: Lilian Sor
Planning Director: Natasha Sales

Media agency: MediaCom
Media team: Tom Mills, Holly Jerreat
Production company: Outsider
Director: Harold Einstein
Editor: Paul Watts, The Quarry
Executive Producer: Richard Packer, Outsider
Producer: Eric Liney, Dummy
Producer: Jeremy Bannister, Outsider
DOP: Danny Cohen

Post-production: The Mill (Producer: Rose van der Bom / Exec Producer: Ian Berry)
Audio post-production: Sam Ashwell, 750mph


Rosapark and Thalys Promote Brussels Tourism with Human Monumentst

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Brussels is situated at the center of some of the world’s most popular tourist destinations – Paris, London and Amsterdam. With the Eiffel Tower and the Louvre, Paris is the number one European destination for tourists. Not far behind, in 3rd place, sits London, with big Ben and the London Eye, and Amsterdam, with its canals and cannabis, comes in 12th. Brussels, which welcomes 3 million visitors a year, doesn’t come close to rivaling the popularity of its neighbors. The past few years’ tragic events haven’t helped, further lowering tourism, and the city has had trouble making a comeback.



But Brussels is worth visiting and it has something the other cities don’t: the warmth and openness of its residents. To pump some life back into the city’s tourism, train company Thalys and its agency Rosapark sought to promote the welcoming atmosphere… by putting its residents on a pedestal.

Introducing Human Monuments

To do so, Thalys and Rosapark set up a “Holobooth” on the Mont des Arts in the heart of Brussels, a futuristic photo booth that was capable of capturing the 360 likeness of a person and rendering a hologram in only 2 minutes. The holograms were then projected onto a stele, creating a giant, 5-meter high silhouette. Written on the stele was “In Brussels, the real monuments are its people”.



The result was impressive. Not just the technical aspects, but the pride of Brussels’ residents, of being ambassadors for their city. There was an incredible emotion that evening, this symbolism in the city that was more alive than ever,” explained Jean-Francois Sacco, co-founder of Rosapark.

Over 3,000 visitors came to see the nearly 500 holograms created - projections of the city’s residents, each of whom became, for one night, a living monument and a part of Brussels history.

CREDITS
HUMAN MONUMENTS

CLIENT : THALYS
Laetitia Deville, Pauline Rémond, Barbara Bruynooghe, David Schoffers, Kim Masselin

AGENCY : ROSAPARK
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
ECD : Gilles Fichteberg & Jean-François Sacco
General director : Delphine Drutel
Group account director : Aurore Cornen
Account manager : Camille Hemet
Account executive : Tristan Blondeau
Copywriter : Nicolas Gadesaude
Art director : Julien Saurin
TV producer : Thomas Laurent

PRODUCTION : Sovage
Producer : Willy Morrencé
Production director : Lorette Delva
Director : Julian Nodolwsky
DOP : Nicolas de St Quentin
Post production : Firm

HOLOGRAM :Orbis
Director : Yvan Touhami
Account manager : Anthony Damario

McDonald's Launches Weather-Reactive Outdoor Campaign

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McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions.

In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts.

For example, an unwrapped burger represents the sun, while an upturned box of fries signifies rain. There are eight different icons to show how volatile April weather can be.



Breaking on 23 April, it runs for five days with media planning and booking by OMD and Talon, production by Grand Visual, and campaign management and distribution through OpenLoop.

Hannah Pain, Senior Brand Manager at McDonald’s said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.”

Ben Newman, Creative at Leo Burnett London added: “Don’t trust the weatherman. This April, McDonald’s has got you covered.”

Duncan Channon’s new “Flavors Hook Kids” Campaign for California's Department of Health

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The FDA has announced new enforcement actions and a plan to stop youth use of, and access to, JUUL and e-cigarettes. CTCP’s massive effort to change consumer perception of flavored tobacco comes on the heels of a recent FDA statement regarding the role of flavors in initiating youth into smoking and national headlines about how hard-to-spot vaping products like Juul have sparked an epidemic that’s spread quite literally under the noses of parents and educators.


The country’s largest-ever campaign to take on flavored tobacco includes TV, digital video, radio, and OOH launching April 24 in all 14 markets across California, including Los Angeles, San Francisco, San Diego and Sacramento. The campaign will include creative in Spanish, Cantonese, Mandarin, Korean, Vietnamese and Tagalog produced withAcento andAPartnership, as well as a San Francisco BART station takeover and two painted walls in Los Angeles. New online resources will be available atwww.FlavorsHookKids.org.

“Flavors Hook Kids” is the first work byDuncan Channon for CTCP as part of a multi-year new business win for the agency. The win named Duncan Channon as the creative lead for a series of public education campaigns funded by CA Proposition 56 to prevent or reduce tobacco use, including e-cigarettes. The second campaign, slated to launch in summer 2018, will focus on the reality that many young adults who use tobacco socially don’t view themselves as smokers. This new work comes in addition to Duncan Channon’s previous Effie-winning anti-vaping campaign “Wake Up” for CTCP.




Credits: Flavors Hook Kids

Client: California Department of Public Health, California Tobacco Control Program

Agency: Duncan Channon
 Creative director – Anne Elisco-Lemme
 Lead copywriter – MJ Deery  
 Lead designer – Jennifer Kellogg
 Copywriter – Marty Bonocorso
 Art director – Melissa Ploysophon
 Copywriter – Amanda Burger
 Art director – Colleen Horne
 Copywriter – Miranda Maney
 Art director – Chris Masse
 Senior broadcast producer – Keenan Hemje
 Senior broadcast producer – Christine Gomez
 Senior digital producer – Eric Kozak
 Producer – Emily Sarale
 Senior art producer – Diana Courcier
 Chief strategy officer – Andy Berkenfield
 Strategy director – Kelleen Peckham
 Strategist – Adam Flynn
 Digital strategist – Brandon Sugarman
 Director of communications planning – Leslie Diard
 Group director of communications planning – Rochelle Armstrong
 Communications planning supervisor – Paulo Delacruz
 Communications planner – Caitlin Delaney  
 Director of account management – Jamie Katz
 Account director – Kumi Croom  
 Account supervisor – Rachel Smutney
 Senior account manager – Davis Wolfe
 Associate account manager – Neha Sinha
TV Production: MJZ
 Directors – Will Hoffman & Julius Metoyer  
 President – David Zander
 Senior executive producer – Eriks Krumins
 Producer – Suza Horvat
 Editorial – Cabin Edit
 Editor – Issac Chen
 Executive producer – Carr Schilling
 Producer – Michelle Dorsch
 Editor & finishing – Kurt Zhuang
 Sound engineer – Joaby Deal, One Union Studios
 Footage sourced & licensed by Stalkr

Photography
 Lifestyle photographer – Priscilla Gragg
 Production company – Jessica Ruiz, Related Production
 Lifestyle photographer – Christaan Felber
 Production company – Meghan Gallagher, Connect The Dots
 Senior art producer – Sharon Kuerschner
 Product photographer – Levi Brown
 Production company – Jessica Ruiz, Related Production
Website production: Beyond
  Senior digital project manager – Marcus Chairez
 Art director – Ross Fischer
 Senior product designer – Robert Surrency
 Product designer – Agatha Kielczewski
 Senior interaction designer – Victor Tolosa
 Senior product designer – Rachel Mersky
 Producer – Mark Abraham

 Front end developer – Sarah Mendham



Hyundai Protect - SPEC AD by Domingo Angelini and Tina Assadpour

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Synopsis: While the legal drinking age in most countries is regulated, the reality is that underaged drinking still happens and the number of teenagers killed in alcohol related car accidents is devastating. "Hyundai Protect" is the key to freedom for both parents and teens alike, giving teens the independence they crave and parents the peace of mind they deserve. This product is a key with an incorporated breathalyzer that makes the driver go through an alcohol test every time he/she wants to start the car.

Advertised Brand:Hyundai
Advert Title(s):Hyundai Protect
Project Title: Hyundai Protect, the key to freedom.
Media: TV Spot/Online Ad
Advertising Agency: Miami Ad School, Miami, United States.
Art Director: Giano Currie, Dexter Griffiths, Ashu Mas
Copywriter: Domingo Angelini, Tina Assadpour
URL: https://domingo-angelini.squarespace.com/#/hyundai/

On Some Mornings, Only a McDonald’s Breakfast Will Do by Leo Burnett

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McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day.

The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off the night before, or gear up for the day ahead, not any old breakfast will do – it has to be a McDonald’s breakfast.

In the 30-second TV spot, we follow a hen party setting off early with a long drive ahead. As the party gathers, they all share one common need – the need for a McDonald’s breakfast to set them up for the day. The TV ad is supported through the line and runs for nine weeks with media through OMD.

Steve Howells, Head of Marketing at McDonald’s, said: “This new campaign is a real celebration of McDonald’s breakfast and the role it plays in our customers’ lives. We are proud that it is borne of a true customer insight and the creative output feels fresh, modern and relevant.”
Dan McCormack and Luke Boggins at Leo Burnett London added: “This campaign is a celebration of mornings - from the bog-standard to the mind-bogglingly good. It acknowledges the fact that sometimes a sub-standard breakfast will not suffice. Some mornings just call for McDonald’s.


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