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Zambezi's Vitaminwater Sorta-Fit Spokes Guy TV Spot Directed by H. Perlman

May 1, 2018, 9:13 am
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Vitaminwater active launched regionally in 2017 and is championed as “the sports drink for the rest of us.” This month, as the brand becomes available nationally, it is also launching a new marketing campaign focused on catering to ‘the rest of us’ in the fitness world and that stays true to vitaminwater’s familiar theme of not taking itself too seriously and encouraging consumers to have fun. The ‘sports drink for the rest of us’ campaign and its human personification, the sorta fit spokes guy, were developed in partnership with LA-based creative agency, Zambezi.

Here’s a sneak peek at what we have going on this spring:

- Bold new OOH and POS nationwide: vitaminwater active will post high impact billboards and other eye-catching out of home in major cities specifically near gyms, parks, running and hiking paths.

- Introducing “Sorta-fit guy”:His name is Tim Marten, a UCB alum in real life, and the world’s first non-celebrity, sorta-fit-guy endorser. He is showing the world that you can go hard, and then go home. In other words, working out can be a part of your life but doesn’t need to be your life. You can check him out in the first of a series of videos that will be rolled out this year.

- Experiential marketing: Gym goers in high-traffic fitness locations will get a taste of the product both visually and through on-site sampling.

–Tal Wagman, ACD/CW, Zambezi notes, “Our sorta-fit guy shows people they can exercise at a pace that works for them without taking themselves or their workouts too seriously. vitaminwater active is the sports drink for the rest of us. Or said another way, it’s for anyone who wants to comfortably dip his or her toe into the fitness pool. And of course, the pool is filled with vitaminwater active."

CREDITS
Client: vitaminwater
Sr. Manager, Integrated Marketing: Alexander Ames
Sr. Producer, Integrated Marketing: Rebecca Smith

Agency: Zambezi
Founder, Chief Executive Officer: Jean Freeman
Chief Creative Officer: Gavin Lester
Creative Director: Kevin Buth
Associate Creative Directors: Tal Wagman, Annie Johnston
Associate Creative Directors: DJ Bowser, Cody Witt, Ryan Montanti
Head of Content: Alex Cohn
Sr. Producer: Jordan Sider
Executive Director of Technology: Justice Erolin
Sr. Digital Producer: Sean Carnage
Managing Director: Pete Brown
Group Account Director: Gordon Gray
Account Supervisor: Michael Seide
Chief Strategy Officer: Kristina Jenkins
Strategy Director: Tamsin McDonnell

Production Company: Hungry Man
Director: Hank Perlman
Director of Photography: Adam Beckman
Executive Producer: Kevin Byrne
Line Producer: Tristan Marciano

Editorial: Fin Studios
Editor: Chris Poole, Ling Ly
Assistant Editors: Dustin Mulstay
Executive Producer: Alex Cohn
Sr. Producer: Jordan Sider

Audio: Fin Studios
Mixer: Mark Scearce

Color Correction: Fin Studios
Colorist: Ian Gibson

VFX: Fin Studios
VFX Artist: Ling Ly
Graphics: Micah Levin

Music Supervision: Wolf At the Door

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GoCompare Partners with Restaurant App Dine in Fresh New ‘Go Dine’ TV Spot

May 1, 2018, 9:36 am
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In its latest TVC ‘Go Dine’, GoCompare unveils a brand-new partnership with restaurant app Dine. The comparison site expands its trademark ‘fantastic deals’ to the food sector with an offer that allows its customers to save money when they eat out at their favourite restaurants across the UK.

‘Go Dine’ sees moustachioed singing icon Gio Compario return to our screens to promote the partnership, popping up in a colourful eatery amongst a table of friends. Sharing the good news before they pay their bill, Gio announces that thanks to GoCompare, they can afford to eat out more. Customers who buy car or home insurance through the site get a free Dine membership (worth £49.99), which includes 2 for 1 on meals at hundreds of participating restaurants.

The spot, created by duo Chris and Siân Wilkins, builds on Yellow Boat Music’s partnership with the comparison site. The music production experts have delivered a bespoke soundtrack for many of GoCompare’s iconic TV campaigns to date. This latest instalment includes a custom piece composed and arranged by Paul Cartledge and Philip Jewson and sees the pair take a more up-tempo, Jazz-influenced route to add warmth and energy to the restaurant surroundings of the TV spot. The team also developed subtle musical flourishes to complement a range of comedic visual moments.

‘Go Dine’ is now live on TV and online with 20, 30 and 40-second cut downs.

Credits
Brand: GoCompare
CEO – Chief Executive Officer: Matthew Crummack
Brand and Advertising Manager: Dai Lewis
Head of Design: Ian Campodonic
Creative Directors: Chris Wilkins and Siân Wilkins
Executive Producer: Pauline Rose
Production Company: PI Film Network
Director: Chris Wilkins, Siân Wilkins and Clive Tickner
Director of Photography: Clive Tickner
Post Production: Framestore
Music Production Company: Yellow Boat Music
Recording: Paul Cartledge and Philip Jewson
Executive Producer: Paul Cartledge and Philip Jewson
Arranger: Philip Jewson

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New Lexus "Fast as h" Campaign Clears the Air About Hybrid Performance

May 2, 2018, 5:59 am
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Lexus announced today a new national marketing campaign to prove that choosing a hybrid doesn't mean making compromises. Coined "Fast as h," the marketing campaign showcases the full hybrid lineup's impressive performance and new lower pricing.

"Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual," said Cooper Ericksen, Lexus vice president of marketing. "People believe if they choose a hybrid, they have to compromise on performance, value or styling. The new campaign seeks to prove that hybrids are the very best versions of our vehicles."

The 30-second TV spot, "Cloudy with a Chance of Truth," can be viewed here. In it, an LC 500h hybrid performance coupe maneuvers through an empty gallery space, as it literally and figuratively clears clouds of doubt about hybrid performance. The voiceover states, "Of course a Lexus is powerful. But if you had any lingering doubts about the acceleration, horsepower and all-around performance of a Lexus hybrid, this should clear the air. When Lexus crafts hybrids, the result is fast as h. Now comparably priced to the rest of the lineup."

"We use Lexus' legendary craftsmanship to engineer high-performance hybrids, and we now offer them at a comparable price to gas models," added Ericksen. "Not just for the eco-conscious, Lexus hybrids offer performance, luxury and the added benefits of hybrid."

While alternative fuel vehicles offer future benefits such as helping the environment and cost-savings, Lexus hybrids also provide exhilarating experiences. Lexus hybrids boast compelling initial acceleration; better gas mileage and a longer range; and a smoother, quieter ride. They offer uncompromised styling and performance plus higher fuel efficiency and lower emissions.

The new TV spot will air during network and cable sports including NHL playoffs and the U.S. Open, in addition to prime time, late night and cable programming. Additional elements of the "Fast as h" campaign include digital and social, print ads in consumer and enthusiast titles such as Food & Wine and Wired, out of home including the Times Square digital billboard, point of sale and in-cinema.


CREDITS

Agency: Team One
Account Manager – Cristina Alfonso
Group Strategy Director – Cliff Adams
Assistant Producer – Claire Allman
Associate Director, Strategic Planner – Nicole Cestaro
Group Creative Director – Craig Crawford
Chief Creative Officer – Chris Graves
Art Director – Steve Hanlon
Senior Project Manager – Melanie Lee
Jr. Strategic Planner – Lauren Mabuni
Associate Project Manager – Madison Merhoff
Account Executive – Chris Loughlin
Account Director – Amy Oars
Product Insights Management Supervisor– Joe Rigonan
Product Insights Manager – Vincent Scott
Business Affairs Manager – Jessica Solorzano
Associate Creative Director – Charlie Stephenson
Senior Producer – Jenny Valladares
Executive Producer – Sam Walsh
Product Insights Manager – Jeremy Wenninger

Production: Sibling Rivalry

Director/Partner -- Joe Wright
Director of Photography -- Pete Konzcal
Executive Producer/Partner -- -Maggie Meade
Executive Producer -- Shelby Ross
Head of Production -- Joanna Fillie
Line Producer -- -Amanda Clark Altham

VFX Studio: JAMM VFX
VFX Supervisor/ Lead Compositor: Jake Montgomery
Flame Artist: Patrick Munoz
Flame Artist: Michael Vaglienty
CG Supervisor: Andy Boyd
CG Artist: Nha Ca Chau
CG Artist: Zachary Dimaria
Production Coordinator: Justine Pregler
Executive Producer: Asher Edwards

Color: The Mill
Colorist: Damien Van Der Cruyssen

Editorial: General Edit
Editor -- Noah Herzog
Assistant Editor -- Matt Dunlap
Executive Producer -- Lisa Kropfl

Music & Sound Design: Q Department
Voiceover: Minnie Driver

Mix: Juice Studios
Sound Engineer – Bruce Bueckert
Sound Engineer – Bob Gremore
Executive Producer – Dawn Redmann

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New York Festivals 2018 Global Awards Open for Entries

May 2, 2018, 6:12 am
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Global Awards Unveils Tiered Pricing Incentives, Streamlines Categories and Expands Competition’s Trophy Opportunities to include Gold, Silver, and
Bronze Global Awards

NEW YORK, NY – May 1, 2018 - New York Festivals Global Awards® 2018 competition is open for entries. The Global Awards®, now in its 24th year, celebrates the best work in Healthcare & Wellness and Pharma (Rx) Advertising.
The Global Awards has unveiled a triple threat of updates designed to elevate the competition. For 2018, the Globals has launched a multi-tiered pricing incentive created to reward entrants for early submissions; streamlined all competitions and categories to provide a more user-friendly entry process; and expanded trophy opportunities to include Gold, Silver and Bronze level recognition.

“The addition of Gold, Silver and Bronze Global Awards recognize the fact that although winning submissions have always held the Global distinction, now entrants will be able to see how their Global-winning work fared against the other creative Global-winning work in the competition, and the distinctions will obviously play a role in the crowning of Agency of the Year and Network of the Year, which is exciting…” said Fran Pollaro, Executive Director, Global Awards.

Mirroring the evolving trends within the healthcare/wellness sphere, the Global Awards invites entrants to embrace this year’s theme: “FEEL Creative” to represent creative empathy.

Elizabeth Elfenbein, Global Awards Chairwoman commented, “We’re experiencing the disruption era in healthcare. With the convergence of science, creativity and technology, it’s enabling an open platform for ideas and innovation. One that has the potential to make its customers feel things like they've never imagined. The Global Awards recognizes that the power of creativity in today’s world is universally connected to empathy. With this in mind we’ve developed a call to action for the health and wellness creative community to, “FEEL CREATIVE. And we’re excited to bring an experiential event to life that celebrates this mantra at our awards show in November.”

2018’s Global Awards’ theme champions the perception that the path of the big idea should be one that filters through the heart, encouraging collaboration and embracing a spirit that connects, feels, and directly benefits the consumer, the patient, and the caregiver on a local and worldwide platform.

All entries into the 2018 Global Awards will be judged by the competition’s two-tiered jury process, the online Grand Jury and the live Executive Consumer and Pharma (Rx) Juries.
The Global Awards’ Executive Jury and Grand Jury of industry experts are recruited from more than 20 countries on six continents. The Global Awards jury selection process ensures that each entry is judged by renowned international talent with global knowledge and perspective from the industry. Specialized separate Consumer and Pharma (Rx) Executive Juries were announced last year to evaluate creative entries within the Consumer and Pharma (Rx). These split juries allowed entries to compete with those submissions within their own competition. The 2018 Executive and Grand Juries will be announced in the coming weeks.

In addition to the Global Awards Grand Jury online judging sessions, the competition organizes annual live judging sessions around the globe to review digital based works and collateral materials that support a campaign, and which cannot be judged online. These global live sessions are hosted at prominent international healthcare communication agencies and allow jurors to examine in detail multi-paged works including: sales kits, direct mail, brochures, point of purchase displays, and annual reports.
The 2018 Global Award winners will be announced this November.

For more information, and to enter the 2018 Global Awards, please visit the competition website at www.theglobalawards.com.




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ZAXIE Calls on Toth+Co to Help Launch Fashion Jewelry Directly to Consumers

May 3, 2018, 6:06 am
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Gennaro, Inc., a 35-year old wholesale jewelry company in Cranston, Rhode Island, recognized a shift in the accessories climate driven by a growth in online shopping. Stefanie Taylor, president of Gennaro, Inc. wanted to leverage the company’s deep experience in the category and jewelry-making expertise by offering high quality accessories at an affordable price. She engaged Toth+Co to develop and launch a DTC branded ecommerce business, ZAXIE by Stefanie Taylor.



Toth+Co was tasked with creating a look and feel for all consumer touch points based on their defined consumer target who loves sparkle, shine, and fun, according to Toth+Co’s Director of Strategy and Experience, Simona Gaudio. “The ZAXIE girl takes time putting together an outfit and adding just the right accessories as the “finishing touch”. Her purchases are driven by occasion specific-needs, from wedding events to vacations, and Toth+Co’s design of the website’s navigation helps her shop by these special moments,” said Gaudio.

ZAXIE’s Stefanie Taylor added, "I'm excited to bring my dream to life with the help of great partners like Toth+Co. They were able to execute my vision and make moments-based accessory shopping a reality so everyone can sparkle like they mean it."

This same sparkly look and feel was applied to Toth+Co’s ecomm packaging design and marketing emails, and came to life on set at a shoot production capturing brand and social imagery.



Toth+Co’s Creative Director Wendy Brown commented, ” Working with Stefanie, we wanted to create a really ownable identity experience that reflects the fun, fearless, glamorous and premium positioning of the brand whose product is full of sparkle and shine. The outgoing and optimistic tone feels like you’re talking to your best girlfriend, which is a reflection of the brand being founded by women for women, and the beautifully bold jewelry.”

Toth+Co’s engagement with the brand spanned various touch points, including creative expression, look and feel, social media strategy, packaging, Ecommerce site design and development, shoot production and Ecommerce marketing, including emails and an influencer activation.



The new work breaks this month and billings for the activity were not disclosed.

About Gennaro:
Gennaro is a woman-owned and operated popular jewelry fashion house making jewelry magic happen for over 30 years. Gennaro’s goal is to make every women and girl feel beautiful and confident. Gennaro’s diverse clients include: Icing, Macy’s, BEBE, New York and Company, The Limited, G by Guess and Forever 21. For more information about Gennaro, please go to: www.gennaroinc.com. Find Gennaro on Twitter, Facebook, and Instagram.

About Toth:
Toth+Co is an independent, full-service branding and advertising company with over 30 years of experience in the fashion and lifestyle space, servicing clients such as Tommy Hilfiger, Coach, Keds, Nautica, Timex, Ralph Lauren, J.Crew, Wrangler, G.H.Bass, NYDJ, L.L.Bean, Hickey Freeman and Hyatt brands.

CREDITS
CLIENT & WEB SITE: ZAXIE by Stefanie Taylor / zaxie.com
SERVICE or PRODUCT: Fashion jewelry and accessories

AGENCY: Toth+Co, www.toth.com
Creative Director: Wendy Brown
Designer: Sidney Vlass
Copywriter: Janet Champ
Director of Strategy and Experience: Simona Gaudio
Account Supervisor: Amanda Pellegrini
Senior Digital Producer: Katie Chaput
Photographer: Dean Isidro

Media Placement: Paid social, Digital media (PPC, remarketing, etc)

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Funding Your Startup - Whatever Your Credit History

May 3, 2018, 10:14 pm
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Two years ago, Fox ran the news story that almost a third of Americans have bad credit. That’s one thing for the average Joe, who might find it difficult to get approval for a car loan or a new credit card. But if you are planning on starting a new business, surely a poor credit score could mean you are dead in the water right from the start?

Your credit score is a little like your family. When it’s a source of pride, you feel on top of the world, but when it has problems, it can be like a younger brother who gets in trouble with the authorities - you can’t help but feel it’s a basis on which people pass judgement on you. The good news is that every credit score is recoverable, even if you have been declared bankrupt in the past, but of course it takes time. If conventional funding opportunities might not be available to you, the 21st century is a time of alternative options. Here are some you might consider:

Families stick together
To stretch the metaphor a little further, families stick together, just like your credit rating will stick to you. If you’ve been through some tough times, there’s every chance that family and friends will be delighted to help. Everyone likes a bit of entrepreneurship and a spirit of adventure, and more than half of new businesses get off the ground with this kind of financial assistance.   

Crowdfunding is go
Crowdfunding is gaining increasing levels of traction as a viable way to start up a new enterprise. The concept has that vibrant, millennial feel, it serves as a publicity and marketing tool as well as raising funds, it allows you to get a feel for the level of interest and demand, and best of all, it means no more sweaty-palmed meetings as you try to woo potential investors.

As the concept has grown in popularity, so the different types of crowdfunding opportunity have also opened out. These include the following:
  • Equity-based - investors receive shares in the business
  • Reward-based - investors receive some reward for the money they put in - maybe some tangible product, or perhaps just some public recognition or a shout out at a media event.
  • Donation based - this is typically applicable to not for profit organizations, where people donate their money to get it off the ground, with no expectation of any return.

A fourth option is debt-based crowdfunding. However, as this is essentially peer to peer lending,  your credit record will come into play, so this is unlikely to be an attractive option. The point is, however, that the diverse financing options that are open today mean that whatever lies in your financial past does not need to affect your entrepreneurial plans for the future.

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Mcdonald’s Launches 2018 ‘Great Tastes Of America’ with Campaign by Leo Burnett London

May 3, 2018, 10:40 pm
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Following success over the last 12 years, McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London that takes it to new levels.

The campaign, comprising TV, radio, social, print and DOOH, and breaking nationally on 1st May, shows how just craving the Great Tastes of America range can transform Brits into their American alter egos.

The four films show everyday British folk going about their everyday mundane business with their friends and families before the inevitable subject of ‘what’s for lunch?” comes up. With the suggestion of a McDonald’s Great Tastes of America burger, they gradually and unwittingly transform into all-out Americans. The media campaign, planned and booked by OMD, is supported by eCRM and in-store activity.

Marco Ruggeri, Marketing Manager at McDonald’s, said: “Now in its 13th year, the Great Tastes of America promotion is hotly anticipated. Following the success of last year’s campaign, we wanted to continue to raise awareness and excitement. We’re driving appeal for an authentic taste of the States by encouraging our customers to ‘Go All Out’ whilst celebrating the limited-edition burgers in an even bigger, bolder and more ‘All Out’ way.”

Dan McCormack, creative director at Leo Burnett London, added: ‘This campaign ups the ante - positioning the current range of burgers as bigger, bolder and more American than Bruce Springsteen singing ‘Born in the USA’ on the 4th of July.”

CREDITS
Chief Creative Officer - Chaka Sobhani
Creative Director - Luke Boggins & Dan McCormack
Creative - Gareth Butters
Graphic Designer
Board Account Director - Sam Houlston
Account Director - Jessica Lyons
Senior Account Manager - Felicity Davies
Account Executive - Blake Field
Agency Producer - David Riley / Jack Robinson
Agency Planner - Adriana Ferran & Niall Moore
Agency Project Manager - Tim Wilks
Photographer
Director/ Production Co - Live Action – Sam Hibbard at Somesuch / Food – Myles New at You Are Here Productions
Producer - Live Action – James Waters at Somesuch / Food – Jeremy Goold at You Are Here Productions
Editor - Ben Campbell and Sam Bould at Cut + Run
Post Production - MPC
Sound Design - Sam Ashwell @ 750mph
Typographer
DoP - Marten Tedin

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MKTG Named Agency of the Year by Sponsorship Marketing Council of Canada for the Second Consecutive Year

May 4, 2018, 6:40 am
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MKTG Canada (formerly S&E Sponsorship Group Inc.) is thrilled to be recognized as agency of the year for the second consecutive year by the Sponsorship Marketing Council of Canada (SMCC). The MKTG team picked up a gold medal at the 2018 Sponsorship Marketing Awards held in Toronto.

"We're incredibly proud of what we've accomplished over the last year and we're honoured to be recognized by the SMCC for what we've achieved," said Matthew Logue, President of MKTG Canada. "We're more driven than ever before to push the boundaries by delivering creative and innovative strategy to our clients and our work in 2017 is a testament to this commitment, having taken part in one of the largest naming rights deals in North America, adding to a growing roster of tier-1 clients and expanding our team."

"2018 was an exemplary year in demonstrating how we work with brands to help them leverage the power of human connection to drive meaningful business results," said Brian Cooper, CEO of MKTG Canada. "Being recognized as Agency of the Year by the SMCC is great validation that we're on the right course to realize our vision of being the leading sponsorship and lifestyle marketing agency in Canada,"

2018 has been a transformative year for MKTG Canada:

  • Landmark Deals: Highlights include leading the naming rights negotiation for Scotiabank Arena, a deal that made Sports Business Journal's list of Transformative Moments in Sponsorship, as well as providing a full suite of services to Sun Life Financial culminating in the first-ever Raptors Jersey Patch sponsorship.
  • New Marquee Activations: Developed a new national grassroots program for Sun Life Financial to leverage sponsorships of the Toronto Raptors and the NBA (Sun Life Dunk for Diabetes), launched new programs with adidas Canada (adidas Runners Toronto and Wanderlust) and lead the activation for two new event naming rights activations on behalf of Scotiabank (Scotiabank Centennial Classic and Scotiabank NHL100 Classic).
  • New Tier-1 Clients: MKTG Canada added new engagements with more than ten national and global brands to its growing list of tier-1 clients
  • Growing Team: To meet the demands of growth while fostering talent from within and remaining focused on attracting the best and brightest talents in the industry, MKTG Canada recognized nearly 25% of its top performers with promotions in 2017 and added three net new roles to the agency.
  • Industry Leading Integrated and Customized Service: As part of the Dentsu Aegis Network, the fastest growing media & communications agency network in the world, MKTG draws upon more than 15 network agencies in Canada to build integrated cross-functional teams with deep expertise across all areas of the marketing mix.

MKTG Canada is well positioned for continued growth as they continue to partner with clients to create industry leading campaigns to help redefine and elevate how consumers connect with the brands they love.


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For World Press Freedom Day Reporters Without Borders Unveils "FightFakeNews" TV Spot

May 4, 2018, 6:41 am
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To mark World Press FreedomDay (3 May), Reporters Without Borders (RSF) is launching a “#FightFakeNews” campaign, because combating disinformation is now one of the biggest challenges for journalism’s defenders.

The campaign’s key element is a TV spot entitled “FightFakeNews” that was produced for RSF by BETC Paris.

It compares the harm to humans caused by counterfeit industrial or pharmaceutical products with the political harm resulting from counterfeit news and information. Unlike the traditional type of fakes, whose impact on health or the environment is visible and measurable, “fake news” undermines the foundations of democracy in a more insidious way.

“Content that is produced in a rigorous and honest manner is increasingly being subjected to unfair competition from sponsored content, propaganda and rumors,”RSF secretary-general Christophe Deloire said. "As surveys have shown, fake news circulates more easily that trustworthy news because of a cognitive bias in human beings. We cannot remain passive in the face of thisthreat to the honesty of the public debate and, by extension, to democracy. RSF is taking concrete steps to promote journalistic freedom, independence and pluralism.”

Its launch comes a week after the publication of RSF's 2018 World Press Freedom Index and a month after the formal launch of the Journalism Trust Initiative (JTI),a media self-regulatory initiative designed to promote real journalism in thenew information ecoystem. The JTI was launched jointly by RSF and its partners Agence France-Presse (AFP), the European Broadcasting Union (EBU) and the Global Editors Network (GEN).

CREDITS
CLIENT - Reporters Sans Frontières (Reporters Without Borders)

CLIENT MANAGEMENT
- Christophe Deloire
- Emilie Boulay


AGENCY BETC

AGENCY MANAGEMENT
- Catherine Emprin
- Guillaume Espinet
- Hugo Ghiglia

EXECUTIVE CREATIVE DIRECTOR
- Stéphane Xiberras

CREATIVE DIRECTORS
- Jean-Michel Allirol
- Dominique Marchand

TV PRODUCER
- Florent Brière

PRODUCTION HOUSE
- General Pop

SOUND PRODUCTION
- Kapagama


DIRECTOR
- Caroline Grimpel


FIRST BROADCAST
- 3 mai 2018

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Ford Italia and GTB Roma present Feel The View

May 5, 2018, 8:48 am
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Highways opened to everybody. This was Henry Ford’s dream over a 100 years ago. That dream is now evolving, day by day, to improve people’s lives, changing the way they travel: From sharing mobility services to those of collaborative parking, from solutions to revolutionize logistics in the cities of the future, to imagine a world where streets will be reconstructed according to people needs and traffic flows.

A process of evolution that wants to be as inclusive as possible and meet the needs of all people, even and especially those with disabilities.

For this reason, today, Ford of Italy and GTB Roma want to bring Feel The View to life: a new innovative device, that when applied on a car window is able to decode a landscape seen from the car, allowing visually impaired people to experience it with the tip of their fingers.

The device is able to transform a flat surface of a car window into a tactile display. The prototype captures and transforms the photos taken by the integrated camera into haptic sensory stimuli, not visible, perceptible through touch and hearing.

The photo taken from the device is converted from the internal software into a greyscale image. This image is then reproduced across the glass window by special LEDs. The device causes vibrations of 255 different intensity at the point of touch: The lower the intensity of gray, the greater is the intensity of the vibration. The blind user is in this way able to sense the different vibrations exploring the window with his fingers and will be able to visualize and reconstruct the view into his mind.

The prototype, connected to the internet, integrates a system of artificial intelligence and vocal synthesis that completes the experience: a vocal assistant connected to the Ford car’s audio system, helps the blind person to contextualize the image captured by the built-in camera, allowing them to explore all shapes of the surrounding areas autonomously, simply and intuitively.

The video was made by the production company Whyworry, directed by Mauro Mancini. Special thanks to the protagonist of the video, Anna Rita De Bonis, CEO of Views International.

“When the idea was at its first stage, we looked for suppliers all around the world to understand what was the best way to make it come to life” says Federico Russo, Executive Creative Director of GTB Rome. “During the last Maker Fair held in Rome we met Aedo Project, an Italian start-up from Rome specialized in devices for visually impaired people. The haptic interface implemented on some of their projects has opened up an all new world for us, allowing us to think like blind people would do. As the prototype started taking shape, we realized we were giving birth to a complete new language that would give visually impaired people a new chance to visualize and experience travelling like never before. An innovation that today is designed to use in a car, but that tomorrow could be implemented in schools and institutions for blind people as a tool that could be used in multiple ways.


CREDITS
Agency: GTB Roma
Executive Creative Director: Federico Russo
Art Director: Stefania Esposito
Copywriter: Leonardo Pastacaldi
Client Service Director: Andrea Manfredonia
Business Director: Chiara Di Loreto
Account Executive: Marta Vagnarelli
IT Manager, Data Administrator and Analyst: Massimiliano Pacilio
Head of production: Mara Bruschetti

Production and post production Company: Why Worry Production
Director: Mauro Mancini
DoP: Agostino Vertucci
Executive producer: Diego Panadisi
Line producer: Francesca Esposito
Editor: Julien Panzarasa

Music: Emotional Piano Crescendo, author: GentleJammers Envato Marketplace.

Sound design: SUONI LAB - Rome
Editing: Claudio Bresciani
Spk ENG: Clive Riche
Spk ITA: Francesco Pezzulli

Special thanks to:
Anna Rita De Bonis, CEO of Views International
Antonio Bruno
Emilia Fares
Federico Bassani
Mario Loreti
Veronica Cosimelli

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Working Stiff Welcomes The New Neighbors in Dare’s Latest Campaign For Bear Paws

May 7, 2018, 6:11 am
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Nationally-recognized comedy Director Matt Pittroff and his long-time Producer Steve Blair celebrate the reboot of Pittroff’s full-service production company Working Stiff, along with the release of their latest Bear Paws campaign for Dare. The new comical spot through Toronto’s Grip Limited observes a threatened husband and father, who happens to be a walking, talking goldfish, as he suspiciously watches the “New Neighbors” move in across the street.

With a focus on creating and telling engaging stories across all platforms, Working Stiff catapulted into 2018 with a 10-spot digital campaign for Hilton Honors, as well as a tapestry of campaign work for Round Table Pizza, SeaWorld Orlando, Busch Gardens Williamsburg and the Colorado Lottery, among others. Prior to, Pittroff spent eight years at Twist Film and most recently partnered with Station, Blair by his side all along and a key contributor to his success. Pittroff and BIair admit that it just made sense. The market is as opportunistic as ever, but those opportunities are atypical and can be fleeting. Working Stiff’s new model allows them to “yes” projects more often and faster. Being more nimble allows them to go after and accept a wide range of projects, and honor a loyal list of clients with the service they expect and deserve,

The company’s most recent Grip Limited collaboration for Dare Bear Paws with Pittroff at the helm and Blair behind the Producer wheel was all about trust. "I have worked with Grip quite a bit over the past few years and these spots are a culmination of that relationship,” shares Pittroff. “I am very proud of the campaign, and honored to be entrusted with such fresh creative.”

The spot introduces Dare Bear Paws Crackers, a bite-sized cheddar cracker made from natural ingredients. To Pittroff, it was imperative that the emotions of the characters came through clearly. Dad Fish’s paranoid realization that there is a New Bear In Town clearly posed a threat to the Goldfish family, as Mother and Daughter Fish are smitten by the strapping additions to their once quiet and boring street. Casting was one of the greatest challenges and unknowns of the job, as the entire cast was limited by the restrictions of their fabricated costumes. As such, the focus was on finding puppeteers and actors with movement training and costume experience, and guiding those actors’ improvisational efforts and mannerisms on set.

There were two main themes throughout the development and production process – over delivery and client love. As eager problem-solvers and ambitious modern-day renaissance men, Pittroff and Blair heightened production value, delivering several bits of bonus digital content, all while keeping within budget boundaries

“We were incredibly happy and excited with the potential and with Working Stiff’s passion for the project,” says Grip Limited’s ACD Jeff Collins. “From sourcing the custom costume work, to driving through neighborhoods banging on doors looking for the perfect house, to rolling with the punches on the shoot days -- they worked brilliantly and they delivered.”

Credits
Client: Bear Paws
Spot Title: "New Neighbors" :30

Dare Foods Ltd.
VP Marketing: Tom Hare
Director of Marketing
Brand Manager: Melissa McCauley
Brand Manager Cookies: Shelby Standring
Brand Manager Crackers & Fine Breads: Sandra Dallan

Advertising Agency: Grip Limited
Creative Partner: David Crichton
Associate Creative Director, Copywriter: Jeff Collins
Associate Creative Director, Art Director: Anton Ratinsky
DIR of Creative & Broadcast Services, Producer: Liz Crofton
Group Account Director: Stephanie Gordon
Account Director: Karlina Bear

Production Company: Working Stiff, Inc.
Director: Matt Pittroff
Producer: Steve Blair
Director Of Photography: Marc Laliberte Else

Editing: Grip Sound & Picture
Mark D’Amico, Editor

Post Production: Fort York VFX

About Working Stiff:
From traditional broadcast to active digital content, we have one focus: creating and telling engaging stories. In an ever-changing media landscape, that is the one constant that is never the second to technology, turnaround, or budget. Our approach to the work is founded on simple blue-collar principles. We take pride in delivering a specialized craft and we know that hard work pays off.

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Author Turns Publisher's HQ into Giant Advertisement on Day of Book Launch

May 7, 2018, 6:33 am
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Author Sam Conniff Allende disrupted the launch of his own book by fly posting a bus-sized billboard over the headquarters of his publisher, Penguin Random House – without their knowledge or permission.

The stunt was to celebrate the release of Sam's book Be More Pirate, and follows the rule-breaking philosophy set in his non-fiction ‘survival guide to the 21st century.'



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New Campaign for Mental Health Awareness Month from RTO+P

May 8, 2018, 6:52 am
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Here is a new campaign that Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) has launched for Bring Change to Mind, a non-profit organization dedicated to encouraging dialogue about mental health.

Most people assume that talking about mental health will elicit a weird reaction or response. But in reality, most friends are happy to listen and offer support. The campaign, “Not That Weird,” taps into the power of unusual, visual metaphors, with the aim of normalizing mental health conversations for young people. The first spot, “Alone,” highlights how one student’s depression makes him feel like he’s locked in a deep-sea diving suit, a metaphor which manifests literally. In the second spot, “Gnawing,” a shark gnaws on a young man’s arm, serving as a personification for his anxiety. In both spots, the “weirdness” doesn’t match up to each friend’s support and willingness to listen. Through this approach, the campaign aims to break down barriers, helping young people feel more comfortable speaking out about their problems and reaching out to friends in need.



“Not That Weird” also includes TV, radio, digital, and social elements, with cinema going live in August, print sporadically rolling out between now and the end of the year, and OOH launching later this year.

Team Credits

Agency: Red Tettemer O’Connell + Partners (RTO+P)

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

VP, Creative Director: Todd Taylor

Creative Director: Chris Plehal

Art Directors: Mariesa Greenholt, Chris Henry

Copywriters: David Valento, Meghan Burns

Group Account Director: Jacqui Abel

Account Manager: Andrew Collins



Photographer/Designer: Francois Boulaire



Production Company: Endeavor

Director: Bart Baldwin

Director of Photography: Andres Santamaria

Executive Producer: Isaac Solotaroff

Line Producer: Jim Morlino



Radio Production

Engineer: John Baker, Philly Post

Editing House: Endeavor

Editor: Andres Santamaria



Sound Design & Mix: John Baker, Philly PostCredits

Agency: Red Tettemer O’Connell + Partners (RTO+P)

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

VP, Creative Director: Todd Taylor

Creative Director: Chris Plehal

Art Directors: Mariesa Greenholt, Chris Henry

Copywriters: David Valento, Meghan Burns

Group Account Director: Jacqui Abel

Account Manager: Andrew Collins



Photographer/Designer: Francois Boulaire



Production Company: Endeavor

Director: Bart Baldwin

Director of Photography: Andres Santamaria

Executive Producer: Isaac Solotaroff

Line Producer: Jim Morlino



Radio Production

Engineer: John Baker, Philly Post

Editing House: Endeavor

Editor: Andres Santamaria



Sound Design & Mix: John Baker, Philly Post

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New Spring 2018 Collection for ALDO is Launched with 'Go for Bold' Campaign

May 8, 2018, 7:13 am
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ALDO and digital agency Moving Image & Content have created the next iteration of their Spring 2018 campaign, called “Go For Bold.” The “Go For Bold” campaign strikes a balance between editorial and commercial in look and feel. It includes multiple videos, images and GIFs of people wearing ALDO’s vibrant apparel, capturing moments that feel relatable, yet aspirational. It will also take a multi-media approach comprised of bespoke, channel-specific assets, running across digital, print, OOH, social, and in-store at their 2,000 locations worldwide. “Go For Bold” also does not include repurposed content – each video, image and GIF created is meant to be platform-specific on different social and digital channels. Rooted in the concept of “open globalism,” the campaign features both real people and models, many of blended races, to represent our shifting ideas of identity where style determines individuality.

Irwin Matutina, Creative Director at Moving Image & Content, notes, “On set, we worked with three different crews: photo, video and social," said Irwin Matutina, Creative Director at Moving Image & Content. "For the consumer, every asset had the same look and feel, even though they were crafted by three different artists. We told the same visual story through a variety of mediums – print, long-form video, 6-second video, GIF, etc. – in order to make sure that each of the 150 pieces of creative felt unique and specifically crafted to the platform or channel on which it appeared."

Daianara Grullon Amalfitano, SVP, ALDO Brand at ALDO Group says, "As a brand with a worldwide footprint, we wanted to infuse global consciousness into our Spring campaign. “Go For Bold” is reflective of our consumers – a community defined by their uniqueness, diversity and openness. Our campaign aims at inspiring them to embrace what drives them - to explore, create, connect with themselves and others. Our omni-channel approach for this campaign focused on curating individual experiences in stores and across all of our channels - reflecting our core message. We took a channel-specific content approach, allowing us to deploy dedicated assets on key platforms, keeping our dialogue with consumers exciting and relevant at every step."

CREDITS:
Creative Director: Irwin Matutina
Art Director: Gabriella Cossens
Cinematographer: Htat Lin Htut
Photographer: Dan Martensen
Social Photographer: Marianna Jamadi

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First Film Campaign for Home Fashion Label Buster + Punch Features Supermodel Cajsa Wessberg and Dance Artist Bianca Traum

May 9, 2018, 6:39 am
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Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary.

The short film, SWITCH UP, features a star-studded cast of young talent, and follows the journey of Buster and Punch; two female, motorbike riding cyborgs who have been sent from the future to eliminate boring plastic, home fittings and replace these with solid metal details that can stand the test of time (and flame throwers). The movie will be hosted on YouTube and busterandpunch.com from 8 May 2018.

As well as creating and producing the film, Buster + Punch is behind SWITCH UP’s original soundtrack, which will be available to listen and download from Spotify, SoundCloud and iTunes. The lyrics were written by Massimo Buster Minale, founder of Buster + Punch, with vocals from rising UK female grime artist MS BANKS, who has a cameo in the movie. The two cyborgs, Buster and Punch, are played by supermodel Cajsa Wessberg and dance artist, Bianca Traum respectively.

Buster + Punch has been heavily involved in London’s music, fashion and arts scene. Since the brand’s inception in 2012, it has collaborated with fashion designers, musicians, graffiti artists and chefs, while staying true to the brand’s DNA through building custom motorbikes. Clients include London’s most notorious musicians, athletes and film stars. SWITCH UP marks the first time that the brand has fused its digital strategy with the subcultures that inspire its people to create an immersive online experience.

Massimo Buster Minale, Founder and Creative Director of Buster + Punch, said: “SWITCH UP tells our story in an unconventional and exciting way, and cements us as the ‘black sheep’ of interiors”.

“We have recruited the best young talent in film, music and fashion today, to make a short film and music track that tells the story of where we come from, what we love to do and who ‘Buster + Punch’ really are.

CREDITS
Director: ROBIN T PETERS / @tumpum
Production: NILS RINGMAR / @nilsringmar & A Little Nation @alittlenation
Punch: CAJSA WESSBERG / @cajsawessberg
Buster: BIANCA TRAUM / @biancatraum
Soundtrack MS. BANKS / @msbanks94 & ORPHÉE NOAH / @orpheenoah
Costume: AMANDA BALIRE
Make-up: JESSAH AMARANTE / @thebeautymaiden
DOP: MARCUS DINEEN

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Pop Newcomer alice Debuts Sultry Visuals for ‘GIRLS x BOYS’ Music Video

May 9, 2018, 6:48 am
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GIRLS X BOYS (Official Video, Explicit) by ALICE on VEVO.

Park Village’s Chris Turner, a.k.a Favourite Colour, directs the dark and provocative film for her debut single
Park Village and award-winning director, Chris Turner, a.k.a Favourite Colour launch a dark and sensual new music video for pop newcomer alice’s debut single ‘GIRLS x BOYS’. Fresh from recently signing a contract with will.i.am, the starlet has already been flagged by Wonderland magazine as one to watch. She worked with notable Swedish producer LIOHN on her latest single.

The gritty music video sees alice and two androgynous companions roaming a desolate building. Playing out to an eerie backdrop of a flickering TV and darkened rooms, the narrative takes a sultry turn as the three bodies intertwine to mesmerising choreography.

Park Village director, Chris Turner, a.k.a Favourite Colour, captured the striking visuals on a one-day shoot in an abandoned building in New Cross Gate, London. The D&AD and One Show Gold winner’s rich music video experience collaborating with artists such as Birdy, Hurts, Jay-Z and Editors, positions him well to execute the official video for alice’s debut track.

On partnering with the up-and-coming artist, Chris comments: "alice is very much the creative force behind her brand and identity, so we worked with her to craft those references into an overall look and narrative that informed the creative vision. Aesthetically, we wanted to create something gritty and real but also stylish, so we took a very simple approach to the production. The video was shot using a single camera mounted ring light, only two lenses, a 100-watt bulb and with natural daylight filtered through some curtains”.

‘GIRLS x BOYS’ is now live online.

Credits:
Director: Chris Turner, a.k.a Favourite Colour
Production Company: Park Village
Producer: Thalia Murray
Director Of Photography: Luke Scully
Focus Puller: Phil Hardy
Dit: Alex Parkinson
Runner/Assistant: Bianca May
Choreographer: Nekaij Johnson
Stylist: Bridi Foden
Make Up: Rhea Le Riche
Hair: Jason Gray
Cast/Dancers: Petra Hajduk And Adam Fogarty
C/O Ben @ Amck
Post Production: Craig Coole @ Raised By Wolves


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&Rosàs New Campaign for Bertolli Olive Oil Bets on the ‘Slow Way of Life' and Simplicity

May 9, 2018, 6:55 am
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Worldwide olive oil leader brand, Bertolli Olive Oil, starts unifying its strategic positioning internationally with a campaign intended for ‘informed foodies’: people who consider good quality food as the most important part of a healthy, happy life. This part of the population is composed of highly knowledgeable people that seek out new things in food and life, opting for personal experiences and connection with others over social status.



Nowadays we are under stress and many times we feel the disconnection from our environment and our beloved ones. Bertolli stands as the antidote to our complex life and a complex cooking, as well. In a moment when we do not have many time, cooking should not be an added barrier but an enjoyment element. Multinational Deoleo’s worldwide creative agency for Bertolli Olive Oil, &Rosàs, starts its approach for the campaign unveiling a key insight: elaborate cooking creates pressure and anxiety, holding people back from cooking.

In this context, &Rosàs has bet for a campaign that breaks up with the usual category communications. The starting point is the fact that food has everyday the power to keep people centred on the important things; getting people together and connected to its environment. The final slogan is ‘The Recipe is Simple’: the simplest things in life are usually the ones that connect with us the better and make us happier.



This axiom is shown in the first published ads, which consist on graphic pieces settled in Germany, Finland and the Netherlands: ‘Salmon, olive oil & Fred. The Recipe is Simple’, where a diner appears accompanied by her cat friend; ‘Pasta, olive oil & fingers. The Recipe is Simple’, which shows a little child eating pasta with his hands, staring at the camera, and ‘Eggs any style, olive oil & Sunday rituals. The Recipe is Simple’, where we can see a young couple preparing a dish. All of them includes the brand claim ‘Simple Good Olive Oil. Since 1865’.

This is the first step of Spanish advertising agency &Rosàs on its aim of unifying Bertolli Olive Oil strategic positioning and creative executions worldwide, from its brand purpose: to contribute to making a world which we can enjoy intensely.

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WestJet Unveils 787 Dreamliner 'Spirit of Canada' to the World

May 9, 2018, 10:56 pm
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WestJet recently unveiled its new Boeing 787-9 Dreamliner livery, logo and cabin interior including the airline's first-ever business class cabin. The reveal is part of WestJet's lead-up to the arrival of its Boeing 787-9 Dreamliners in early 2019.

Details, including images, video and an immersive 360-degree experience of each cabin, are available on the WestJet Dreamliner Hub. A Facebook Live of the reveal event can also be seen here.

"The introduction of Boeing's 787-9 Dreamliner, a state-of-the-art aircraft, is the dawn of a new era for WestJet and the next step in our transformation to a global network airline," said Ed Sims, WestJet President and CEO. "The updated livery is modern and dynamic while the interior is world-class, distinctly Canadian and uniquely WestJet. Both reflect WestJet's transition from a regional airline in 1996 to a new era of connecting Canada with the world and bringing the world to Canada."

WestJet has firm orders of 10 Boeing 787-9 Dreamliner aircraft and options for another 10, all of which will feature the new livery, logo and interior.

THREE-CLASS CABIN
The WestJet Boeing 787-9 Dreamliner features a three-class cabin including business class seating, premium economy and economy seating. The design was created by PriestmanGoode, a design consultancy firm located in London, England, specializing in transportation and travel branding.

Drawing from Canadian themes, the cabin interior welcomes guests with a rich colour palette: a soothing alpine lake blue in Economy class; aurora‑inspired shades and tones in Premium Economy; and in Business Class, luxuriously rich earth tones inspired by the splendour of Canadian summers.

Louis Saint-Cyr, Vice-President Guest Experience, WestJe says, "Throughout the aircraft cabin, the interior design takes inspiration from iconic Canadian landscapes. Our guests' inflight comfort is enhanced by the uncompromising quality of the interior finish and custom details. Both WestJet and our guests are on their way to bigger things, but as only WestJet can, we will make the journey as enjoyable as the destination."

Business Class will feature touchscreen service and on-demand dining that allows the traveller to define exactly how they like to fly. When it's time to relax and fully unwind, lay-flat mattresses, bedding and turn-down service will offer WestJet guests the opportunity to enjoy a tranquil flight.

Premium Economy will offer comfort enhancements and service with an elevated guest experience. WestJet will also offer a premium menu, a self-serve social area, and more space to move and relax.

In Economy, guests will discover oversized, self-dimming windows, and leading-edge in-flight entertainment and connectivity with in-seat device charging.

AIRCRAFT LIVERY AND LOGO
The updated logo and livery was overseen by Ove Brand Design. Boeing and Teague, a Seattle-based design firm, implemented the design on the aircraft.

The font has been updated to Bliss, give the WestJet wordmark a more uniform and current style, while retaining the Maple Leaf symbol in a more contemporary and bold look. The logo also now uses a single colour to soften the regional emphasis on "west."

In addition to the updated stylized Maple Leaf on the aircraft tail, another nod to WestJet's heritage is in the form of the Canadian flag appearing at the front of the aircraft. The new livery will also marry both of Canada's official languages with, "The Spirit of Canada" appearing on one side of the aircraft and the French translation, "L'esprit du Canada" on the other, both extending across the middle of the aircraft fuselage.

Ben Rowan, Director PriestmanGoode and Design Lead states, "We set out to create a design tour of Canada on-board WestJet's new fleet of Boeing Dreamliners, taking inspiration from the country's stunning landscapes. From the luxurious, rich, earthy tones of the Canadian summer that has inspired Business Class, to the aurora inspired Premium Economy, and the fresh, invigorating tones of an Alpine lake in Economy, this new interior scheme will provide an enhanced and complete passenger experience that is uniquely WestJet. We believe this new in-cabin design will ensure WestJet can compete confidently in new markets."

The livery will gradually appear across WestJet's entire fleet as new aircraft are delivered in 2018 and as aircraft are repainted in their normal cycle. The Boeing 737 MAX-8 will be the first aircraft in the new livery appearing in June.

This summer, WestJet's growing fleet will operate an average of 777 daily flights to 90 destinations. The airline recently announced its first foray to the European mainland with daily direct flights between Halifax Stanfield International Airport (YHZ) and Charles de Gaulle Airport (CDG) in Paris starting May 31.

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Winners Announced at the One Club for Creativity’s 45th Annual One Show

May 9, 2018, 11:22 pm
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McCann New York, BBDO New York, Dentsu Tokyo Among Top Winners On First Night of 45th Annual One Show

NEW YORK, May 9, 2018  — McCann New York and BBDO New York each came home with 11 One Show Pencils and Dentsu Tokyo won nine at the first night of The One Club for Creativity’s 45th annual One Show, the most prestigious global competition celebrating creativity of ideas and quality of execution.

McCann New York picked up the most Gold Pencils for the night with eight, including five for ”Fearless Girl” on behalf of State Street Global Advisors.  The work also won Best of Discipline in Direct Marketing.  BBDO New York was runner up with six Gold Pencils, including five for P&G “The Talk”.

Best of Discipline winners for the first night of The One Show were:

“These Best of Discipline winners are a true reflection of the global breadth of today’s amazing creative work, and of the global scope of The One Show itself,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “From Amsterdam to Auckland, Madrid to Melbourne, agencies and brands around the world are taking creative excellence to a new level.  The One Show is proud to be the awards program to identify, elevate and celebrate that great work on a global scale.”

The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to AMV BBDO and LADbible, both London for “Trash Isles” on behalf of LADbible and Plastic Ocean. 

McCann New York’s ”Fearless Girl” for State Street Global Advisors and BBDO New York’s “The Talk” for P&G each won a Gold in the Cultural DriverAward, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.  

Rounding out the leading Gold Pencil winners for the first night of The One Show, Dentsu Tokyo was awarded five Golds, including two for Toyota L&F “The Beauty of Food Logistics”, and McCann Worldgroup India, Mumbai picked up four Golds, all for “Immunity Charm” on behalf of Ministry of Public Health, Afghanistan.

Winning three Gold Pencils each were Cossette Toronto, including two for SickKids Foundation “SickKids VS - All In”; Chobani, New York, for three separate Design entries; and Ogilvy & Mather, Chicago for City of Chicago “One Chicago”, all in Public Relations.

For this first night of The One Show, 299 Pencils — 116 Gold, 82 Silver and 101 Bronze — and 535 Merits were awarded for work from 37 countries.  A total of 19,823 entries were received from 73 countries this year.

A complete list of all Pencil and Merit winners for the first night of The One Show can be viewed at oneshow.org/downloads/awards/2018-OneShow-Pencils-Wednesday.pdf.

The evening was hosted by comedian Chris Gethard, host of “The Chris Gethard Show”, the “Beautiful/Anonymous” podcast, star of “Career Suicide” and, according to his website, “a guy you've seen on television and in movies from time to time but can't quite place”.

This year’s winners are announced on two nights of The One Show during The One Club’s Creative Week, May 7-11, 2018 in New York (http://www.oneclub.org/creativeweek/).  

The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX/UI, Penta Pencil, the first-ever CMO Pencil, Best of Show and other special awards takes place on Friday, May 11, 2018 at Cipriani Wall St. in New York.

The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

Sponsors of Creative Week 2018 are Shutterstock, Facebook, Musicbed, Nickelodeon and Pinterest.

The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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McDonald’s Fresh Beef Burgers are So Good Celebrities are “Speechless”

May 10, 2018, 10:18 pm
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Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.”

Understanding that a deliciously irresistible burger can leave you at a loss for words, McDonald’s is introducing people to their new 100% fresh beef Quarter Pounder burgers by launching the “Speechless” campaign. Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.

Led by We Are Unlimited, in close partnership with The Marketing Store, Burrell, Alma, IW, Resolution and OMD, “Speechless” is an integrated campaign running broadcast, online video, radio, out of home, social media and in digital. Launching nationally on May 7th, work will run through the end of 2018. Below are a few creative elements of McDonald’s “Speechless” campaign worth highlighting:

TV/Video

Charles Barkley, Gabrielle Union and John Goodman help describe customers’ reactions to the taste of McDonald’s hotter and juicier burger. Click below to watch the entertaining videos.

“Charles Barkley – Susan”

“Charles Barkley – 4 words”

“Gabrielle Union – Guy"

“John Goodman – Car”

“John Goodman – Frogger”


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