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CAMH Launches New Brand Platform to Drive Social Change

May 11, 2018, 6:56 am
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The Centre for Addiction and Mental Health (CAMH) has launched a powerful new campaign to rally Canadians around its new brand platform and tagline Mental Health is Health.

The new brand creative developed by agency Zulu Alpha Kilo, highlights not only the devastating impact of mental illness, but the disparity in the way that people with mental illness are treated compared to those with a physical illness. “We must not stand silent when the human, the civil and the health care rights of people with mental illness are not recognized and respected,” said CAMH President and CEO Dr. Catherine Zahn.

Coinciding with Mental Health Week, the new campaign launches through a number of outlets. Video elements include a 30-second TV ad directed by Caitlin Cronenberg from Untitled Films. The commercial shows a woman in a hospital bed speaking about her illness, gradually it’s revealed that she’s not in the hospital receiving treatment but rather at home alone dealing with her mental illness.

Zulu Alpha Kilo’s internal content studio, Zulubot, also produced a branded content series that tells the stories of three Canadians who each have experienced the gaps between the way we view physical illness and mental illness. Rabi Qureshi, who finds less support for her mental illness than her previous bouts with cancer. Lisa Boltman, who receives treatment faor the physical symptoms of her eating disorder while struggling to find treatment for its mental illness origins. And retired NHL goaltender, Corey Hirsch, who struggled in silence during the heights of his NHL career.

In out of home and on social, the campaign asks a series of thought-provoking questions like “Why do physicals cover our bodies but ignore our heads?” while encouraging Canadians to rally online around the hashtag #MentalHealthIsHealth. Other campaign elements include six- and 15-second online video, and social content.

“The campaign highlights powerful stories and asks some powerful questions. CAMH is Canada’s leader in mental health research and care so we’re proud to work with them, and get people talking about mental illness as much as they talk about physical illness,” said Zulu’s Founder & Chief Creative Officer/CEO Zak Mroueh.

To support the new brand platform and mission, Zulu was also responsible for leading the complete overhaul of CAMH.ca, including strategy, user experience, user interface design and high-level content strategy and creation. The new site merges multiple properties under a single domain, creating a new national front door for CAMH and making it easier for the public to find hospital programs and services, access mental health resources, and understand the full breadth of the issues and what they can do to get involved. Website programing was handled by MNP. Media was handled by UM and the campaign runs until August 31st.

About CAMH:
The Centre for Addiction and Mental Health (CAMH) is the largest mental health hospital in Canada, and a world leader in mental health and addiction research. One of the biggest issues in our health care system is the perception that mental health isn’t as important as physical health, even though 1 in 5 Canadians experience a mental illness in any given year.

Credits

Client (Company): CAMH
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director/Art Director: Catherine Allen
Creative Director/Writer: Ian Simpson, Jon Webber (website)
ACD/Art Director: Marcelo Mariano (website)
Designers: Ryan Booth, Marcelo Mariano, Jack Curtis
Art Director: Manali Kulkarni
Writer: Dylan Verwey, Peter Giffen (website)
Agency Producer: Jac Benoit, Teresa Bayley, Ola Stodulska, Nadaa Baqui
Clients: Danielle Donadio, Lori Spadorcia, Robin Rowe, Rino La Grassa, Robin Rowe, Dr. Ivan Silver, Dr. Damian Jankowicz
Account Team: Mike Sutton, Rob Feightner, Hillary Roberts, Violet Karbalaei, Eric Kormos, Ola Stodulska
Strategy Team: Tim Hopkins, Sean Bell, Heidi Philip
UX: Vergel Evans
Media Agency: UM
Media Agency Planner: Kate Mateer, Emily Strongitharm
Production House: Untitled Films (TV), Zulubot (Branded Content)
Director: Caitlin Cronenberg (TV), Director: Barbara Shearer (Branded Content)
Executive Producer: Lexy Kavluk (TV)
Line Producer: Jennifer Walker (TV)
Production House Producer: Jenna Peel (Branded Content)
Director of Content: Cary Smith
Director of Photography: Kris Bonnell (TV), James Arthurs (Branded Content)
Casting Facility: Ground Glass Media (TV)
Casting Director: Andrew Deiters (TV)
Editorial Company: Zulubot
Editor: Marissa Bergougnou (TV) Jay Baker, Max Lawlor, Robbie Haring, Kaisa Pitsi, Jarvis Alston (Branded Content)
Post Production Facility: The Vanity (TV), Jarvis Alston (Branded Content)
Executive Producer: Stephanie Pennington
Post Producer: Hannah Bird
Compositor: Michael Medeiros
Colourist/Transfer: Andrew Exworth
Audio Post Facility/Music House: Cylinder Sound
Audio/Music Director: Brad Nelson
Engineer: Joshua Mancuso (TV), Stephen Stepanic (Branded Content)
Photographer: Anthony Gallucci
Studio Artist: Anna Harju
Interactive Programming: MNP LLP
Interactive Producer: Lisa Prentiss

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Mcdonald’s Highlights New Services Delivering Beautiful Everyday Moments in Latest Ad Campaign By Leo Burnett London

May 12, 2018, 6:26 am
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LONDON, 12 May 2018: Leo Burnett London illustrates how McDonald’s new services help facilitate everyday moments and experiences, in a new suite of ads.

The campaign aims to illustrate that as the world moves faster and customers' lives continue getting busier, every moment is valued. McDonald’s latest services aren’t solely about technology, they’re about making it that little bit easier to enjoy the things you love and the small, life affirming moments that matter.

There are three television executions in the new campaign, each of which focuses on a different McDonald’s service: table service, the app and ordering screens.

‘Hands Full’ breaks on 12 May. It shows a young couple adjusting to life with a newborn baby and all the paraphernalia that comes with parenthood. After contending with a pushchair and bags, they arrive at McDonald’s where a McDonald’s crew member approaches them to suggest they make use of table service – a lovely little extra that allows them to sit back and relax.



Launching on the same day, ‘Grown Up’ highlights McDonald’s ordering screens while showing a dad and his young daughter enjoying a day out together.



The final TV ad, ‘It Must Be’, follows the story of a budding romance between two teenagers with the McDonald’s app playing a role in breaking the ice.

The television ads are supported by four radio commercials - also based around the small, understated moments facilitated by the new services - and a playful social campaign.

Creative Directors Luke Boggins and Dan McCormack said: “This is about everyday moments elevated thanks to good old customer service - and innovation based on humanity rather than technology for technology’s sake. A series of true to life vignettes showcase how new customer convenience measures afford you a bit more time to enjoy life’s special moments.”

"It’s a campaign which adds genuine emotion and delight to functional services.”

Marie Emery, Senior Marketing Manager at McDonald’s, said: “Bringing good times to our customers is a key part of the McDonald’s offering and, thanks to our latest convenience services, these are now made that little bit easier. The suite of ads created by Leo Burnett aim to showcase these services through the little everyday moments which they help to facilitate.”

CREDITS:
Agency
Board Account Director – Victoria Reiz
Account Director – Bethany Watts
Account Manager – Gracie Smith
Account Executive – Laura Taylor
CCO – Chaka Sobhani
Creative Director – Dan McCormack and Luke Boggins
Creatives – James Millers and Andrew Long, Graham Lakeland
Agency Producer – Graeme Light
Production Assistant – Alex Taylor
Planning Director – Max Keane
Planner – Caitlin Morley

Prod Co: Rattling Stick
Director: Sara Dunlop
Producer: Tess Mitchell
DoP: Magnus Joenck
Editor: Bill Smedley at Work Editorial

Audio House: 750MPH
Sound Engineer: Sam Robson
Post Production: MPC

VFX: Mark Stannard

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Singers, Rowers and Party-Goers Collide in a Colourful Animated Celebration for SNFestival 2018

May 12, 2018, 7:24 am
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Directing duo Odd Bleat devise a vibrant promo for this summer’s Greek cultural festival.

Greece, 8th May 2018 – To kick off its annual week of cultural celebrations, Athens’ Summer Nostos Festival has released a vibrant and punchy 20-second animated commercial, directed by NOMINT’s directing duo Odd Bleat.

Now in its third year, the Greek festival brings together a host of cultural acts and activities for a whole week of festivities. Free to enter for all, the cultural festival is funded by international philanthropic organisation Stavros Niarchos Foundation. Taking place 17-24th June 2018, the programme is set to include sports, music, entertainment, dance, education and arts.

The brightly coloured and quirky promotional film captures the entire ethos of the festival. A series of vibrant two-dimensional animations seamlessly merge into one diverse and action-packed tapestry of all that SNFestival entails. Beginning with leisurely lounging characters sipping on cocktails on a grass verge, the film acts as a moving map of the festival to follow runners and rowers as they pace through the city. The uninterrupted scene also captures revellers, history fanatics and playing children before culminating in a flyover of the music festival’s line-up.

Athens-based directing duo Odd Bleat, comprising of Yannis Zoumakis and Manos Gerogiannis, were brought on board to creatively devise the spot. On conceiving the vision for the film, Yannis Zoumakis says: “Our aim was to create a piece of work that was really unique, eye-catching and powerful, as well as showing the full range of activities that Summer Nostos Festival offers.”

A tight deadline called for an impressive turnaround by the team, Manos Gerogiannis says: “We had ten working days to complete the project including production and pre-production. Whilst it is common for timing to be a challenge in projects, the rich and detailed visuals and vast range of events meant that this was especially demanding. However, the end result is what we originally envisioned, and we and the client are really happy with it!”

The Summer Nostos Festival 2018 promotional video is available on Summer Nostos Festival’s social channels now.

About NOMINT
Based in the heart of Shoreditch, London, animation production company NOMINT boasts a unique roster composed of commercial animating stalwarts, born-again illustrators and creative mega-minds. They also host in-house studio NOM NOM NOM fronted by co-founders Christos Lefakis and Yannis Konstantinidis

About Stavros Niarchos Foundation
The Summer Nostos Festival (SNFestival), the great summer celebration for the entire city, which is open and free to every resident and every visitor, returns from June 17th to June 24th, 2018. The SNFestival is organized and exclusively funded by the Stavros Niarchos Foundation.
For yet another summer, the SNFestival events find an ideal venue in the Stavros Niarchos Foundation Cultural Center (SNFCC). During the Festival, multiple spaces in the SNFCC, both indoors and outdoors, fill with summer moments, colors, smells and different forms of expression and creation.
Music, singing, dance, theatre, modern art, sports, the SNF RUN: Running into the Future, a unique chess match, family activities, talks, the SNF Conference on Philanthropy, performances, fireworks, as well as live broadcast of football matches set the stage for this year’s SNFestival - a week of events free and open to all!

Credits:
Directors: Odd Bleat
Script/Direction/Creative Direction: Manos Gerogiannis, Yannis Zoumakis
Design: Yannis Zoumakis, Bali Engel, Alexandros Apostolakis, Spyros Loran
Cell Animation: Alexandros Apostolakis, Spyros Loran, Zoe Matzko
Animation: Giorgos Eleftheroglou aka Pixel Rise, Stefanos Pletsis
Music and Sound Design: MD Recording Studio

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INNOCEAN Creates Interactive Book "Text Drive" for Launch of Kia Stinger GT

May 13, 2018, 6:36 am
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To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors. The booklet, called, "text drive," featured eight chapters coordinating with the car's 8-speed automatic transition and a special sticker that revealed the first image of the car. To get the viewer’s adrenaline pumping, the book included a microfiber repositionable material, special spot pattern fragrant encapsulated scratch-n-smell varnish, a fold-out panel with carbon-release folds and a fragrant varnish on pulp-board - all part of a unique experience meant to capture the thrill of test driving a car and create a desire to take the Stinger out for a spin.

CREDITS:
Client: Kia Motors America
Advertising Agency: Innocean Worldwide Americas
Printing and Fulfillment: Coast Graphic Services
Retouching: Graphic Industries
Content Film: Anton Watts Photography
Motion Assistant: Industrial Digital
Retouching: Midas Retouching
Post Production Company: MoxBox Animation
Music Design: Yessian
PR Agency: Zeno Group
Studio: Car Prep Inc


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DAVID Miami and Droga5 Win Big at Second Night of 45th Annual One Show

May 13, 2018, 9:39 am
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DAVID Miami and Droga5 New York had an outstanding evening as the leading Gold Pencil winners and McCann New Yorkwas awarded Best of Show for “Fearless Girl” at the second night of The One Club for Creativity’s 45th annual One Show, the prestigious global awards competition celebrating excellence in creativity of ideas and quality of execution.

This second night of The One Show was hosted by comedian, writer and television host W. Kamau Bell, executive producer and star of the Emmy Award-winning CNN program “United Shades of America with W. Kamau Bell.”

The One Show Best in Show honors, recognizing the single most outstanding work from among the 19,823 entries received this year from 73 countries, was awarded to McCann New York for ”Fearless Girl” on behalf of State Street Global Advisors.  The work won nine Gold Pencils this year, including three this evening and six at the first night of The One Show on Wednesday.

This year’s top global honors, based upon cumulative One Show Pencils and Merits won across all disciplines, were:
  • Agency of the Year: BBDO New York
  • Network of the Year: BBDO Worldwide
  • Holding Company of the Year: Omnicom Group
  • Independent Agency of the Year: Droga5 
  • Production Company of the Year: The Mill
  • Client of the Year: Burger King

For rankings of agency, network, holding company, client, creative, country and region based upon cumulative Pencils and Merits won this year, please visit http://www.oneclub.org/awards/theoneshow/-archive/agency/.

There were two winners this year of the coveted One Show Penta Pencil, awarded to the  agency and brand who together have created stellar creative work for the last five years.  One Penta Pencil was awarded to BBDO New York, AMV BBDO, London, Clemenger BBDO, Melbourne and Impact BBDO, Dubai with client Mars Chocolate North America-Snickers, and the other one went to DAVID, Miami and Buenos Aires, with client Burger King.

Best of Discipline winners for the second night of The One Show were:

"Creative thinking sets our industry apart and transforms brands,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “It’s exciting to see consumer brands like Coke, Burger King, Mars, MailChimp and Tide having the courage and conviction to embrace the highest levels of creativity, as shown by their extraordinary Best of Discipline work this year."
DAVID, Miami won the most Gold Pencils on the second night of The One Show with 10.  The agency’s “Google Home of the Whopper” on behalf of Burger King won eight Golds and Best of Discipline in Cross Platform.  DAVID, Miami also won Best of Discipline in Print & Outdoor for “Burning Stores”, also for Burger King.

Droga5, New York was right behind them with nine Golds, including six for “The Truth is Hard to Find” for The New York Times and two for MailChimp’s “Did You Mean MailChimp?”

Saatchi & Saatchi, New York won four Gold Pencils, all for P&G - Tide “It’s a Tide Ad” in the Film discipline.  Also with four Golds were AlmapBBDO, São Paulo — two each for Getty Images “Nosteratu” and KISS FM “The Book of Rock” — and Åkestam Holst,  Stockholm, including three for “Pee Ad” on behalf of IKEA Sweden.

In addition to McCann New York, agencies winning three Gold Pencils on the night were Ogilvy & Mather, Chicago, all for SC Johnson “Kiwi Portraits Completed”; adam&eveDDB, London, all for FIFA “More Than a Game”, and Colenso BBDO, Auckland, including two for “Pedigree Child Replacement Programme” on behalf of Mars.  That work also won two Silver Pencils.

For both nights of the 45th annual One Show, a total of 596 Pencils — 212 Gold, 163 Silver and 219 Bronze — and 1,047 Merits were awarded for work from 40 countries.  Overall, The One Show received 19,823 entries from 73 countries this year.

A complete list of Pencil and Merit winners for this second night of The One Show can be viewed here.

This year’s winners were announced on two nights of The One Show during The One Club’s Creative Week, May 7-11, 2018 in New York.  

Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking.  In addition to two nights of The One Show, Creative Week also included the ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

Sponsors of Creative Week 2018 are Shutterstock, Facebook, Musicbed, Nickelodeon and Pinterest.

The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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Leaders From Top Brands & Agencies Discuss the Power Of Creativity, Community & Culture at the 2018 CMC Annual Conference

May 14, 2018, 4:30 am
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From June 4-6, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will bring together C-suite executives and top leaders from agencies and brands including AutoZone, Comcast, Domino’s Pizza, Intuit, Nestlé, NFL, Pepsi, Sprint, Target, Twitter, and Verizon to showcase the latest strategies and brand-new research that leverages creativity, community and culture. Taking place at the Loews Hollywood Hotel in Los Angeles, the 2018 CMC Annual Conference features a powerful agenda that helps marketers take a proactive approach to this Power of C3 and amp up their multicultural marketing innovation.

“With rapidly changing demographics and digitalization at hyper speed, culture now plays the leading role in marketing strategies,” said CMC Chair Isaac Mizrahi, co-president & COO of Alma. “If brands think they can reach today’s mainstream without factoring in culture, they will surely see their market share drop and their competitors pass them by.”

With keynote speeches to start each morning by Nestlé CMO Alicia Enciso, Target CMO Rick Gomez and Sprint Multicultural Marketing Director Alberto Lorente, the CMC Annual Conference will tackle different business-building topics—from diversity in corporate America with Luke Visconti, CEO of DiversityInc, Dr. Robert Rodriguez, president of DRR Advisors LLC, Cristian Camilo Zarta, recruitment/client manager & multicultural specialist at De Forest Search to diversity in TV and film with actor Danny Trejo and the Hispanic Brand in the Trump Era, featuring a panel with author, news anchor and broadcast journalist Maria Elena Salinas and Lilly Gil Valleta, Co-Founder & CEO, CIEN+.

No CMC Annual Conference is complete without a panel of high-level brands discussing the hottest marketing trends of the year, the impact of the multicultural consumer and multicultural marketing models and structures that work. Marissa Solis, vice president/general manager – Hispanic marketing of PepsiCo Beverages; Jose Velez Silva, vice president of multicultural communications at Comcast; and Alex Tokatlian, program leader of Hispanic marketing & advertising at Domino’s Pizza, Ida Chacon, vice president of custom solutions at the Collage Group, Margie Bravo, marketing multicultural champion for Coffee-mate at Nestlé, Alejandra Barron, director of merchandize & integrated marketing at AutoZone, Ricardo Aspiazu, director of promotions & device marketing at Verizon, and John Sandoval, senior brand & Latino marketing manager at Intuit, will form part of the client roundtables.

The conference also features expert panels on sports and digital influencers. Antonio Briceño, managing director at beIN SPORTS, Juan Pablo Convers, VP of business development at Univision Digital, and Marissa Fernandez, senior director of marketing strategy and fan development for the National Football League, will examine the importance of live television in a DVR-era, nuanced marketing campaigns to draw Hispanic ratings and the emergence of “American” sports competing with soccer for viewer attention. Gaby Natale, president and co-founder of AGANAR Media, and Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Group's multicultural division, about measuring engagement, ROI, pay-to-play, celebrities vs. thought leaders and the ethical boundaries of payment disclosure.

When it comes to creativity, the CMC Annual Conference will feature an Excellence in Creativity: The Road to Cannes, showcasing a preview of agency submissions for the world’s most prestigious creative competition the Cannes Lions Festival. In addition, PJ Pereira, founder and creative chairman of the award-winning agency Pereira O’Dell, will provide a glimpse into the future of advertising agencies.

In addition to sharing its recent study Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, the CMC will unveil new research from Magna Global on how advertisers should create and deploy ads for Hispanic audiences in both TV and digital and Nielsen on the state of the Hispanic market, including an analysis on 2017 CPG spending.

Finally, the CMC Annual Conference is the premiere forum to induct multicultural marketing luminaries into the Hall of Fame and acknowledge up-and-coming marketing talent with its Rising Star Recognition during an awards gala on Wednesday, June 5. In addition, the CMC will honor Sprint with its prestigious 2018 Marketer of the Year Award and announce the recipients of the Culture Account Planning Excelencia (CAPE) Awards.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.

About CMC
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

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#mmmmSorry - Tribal New York launches new work for Milky Way

May 14, 2018, 5:19 am
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As America gears up for summer vacation and camping season, MILKY WAY® offers a humorous and timely spot tied to the great outdoors.

As “Fresh Air,” created for MILKY WAY by Tribal New York, kicks off, we close in on two female friends sharing a cabin in the woods. One states, “I said I was sorry,” while the other – badly bug-bitten – repeatedly slaps at bugs that seem to be having a feeding frenzy on her body. A flashback of the duo earlier in the day shows the same woman requesting bug spray. Unfortunately, her friend, so pre-occupied with her MILKY WAY, handed over sunblock instead.

The campaign is built on the premise that eating a MILKY WAY bar is an involved process that distracts you from what’s going on around you, thanks to its deliciously creamy combination of caramel, chocolate, and nougat. The “Sorry” campaign launched in 2012 as digital and print only; it evolved to TV starting in 2015. This latest spot will launch on Monday, May 14 and will be accompanied by bespoke social media assets launching later in the month.

The new work keeps to the core essence of what the “Sorry” campaign is - creating tension between duos via the distraction of one eating a MILKY WAY bar and needing to apologize, sort of- but now modernized with more relatable, everyday situations and outcomes.

CREDITS:
MILKY WAY®
Sorry I Was Eating a MILKY WAY
“Fresh Air” :15 TV and OLV

Client: Mars Wrigley Confectionary
Vice President of Chocolate: Tanya Berman
Brand Manager, MILKY WAY: Desi Okeke
Associate Brand Manager, MILKY WAY: Megan Sirras

Agency: Tribal New York
Executive Creative Director: Kinney Edwards
Associate Creative Director: Becky Kitlan
Copywriter: Shaunah Zimmerman
Global Business Director: Richard Guest
Sr. Account Director: Charmane Foo

Account Supervisor: Trace Schlenker
Senior Producer: Dana Eisenberg

Production Company: Arts & Sciences
Production Service Company: Asymetric
Director: Casey Storm
Executive Producer: Mal Ward
Head of Production: Christa Skotland
Producer: Jed Harold
DP: Barry Parrell

Editorial: Bandit
Editor: John Piccolo
Assistant Editor: Steve Ortega
Executive Producer: Laura Relovsky
Post Producer: Valerie Iorio

Sound Design/Mix: Mr. Bronx
Audio Mixer: Dave Wolfe

VFX and CG: Carbon
EP: Derek Goldsmith
ProduCer: Beth Skopp
Creative Director: Liam Chapple
CG: Quin Barclay and Adam Thompson
Nuke: Adam Thompson
Flame: Michael Sarabia

Color: Company 3
Colorist: Tim Masick
Producer: Kevin Breheny

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New Peugeot 208 Campaign from BETC Paris - Everyone Needs A Hand in the City

May 15, 2018, 6:29 am
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BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving.

In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show off the 208’s features, driving the voice-over to the brink of madness. In the end, however, Loeb’s arrogance is his own undoing, as his unwillingness to use the features results in a mistake, leaving the voice over triumphant.

The spot smartly alludes to four of the 208’s specific city technologies – Active City Brake, Reversing Camera, Cruise Control, and Park Assist – without showing off any of them, and this twist was one of the keys to landing award-winning director Gary Freedman.

Represented in France by production company LA/PAC, Freedman, whose latest super bowl ad for Michelob features Chris Pratt, is no stranger to working with celebrity talent. To make the face-off between the VO and Loeb compelling, he flew professional VO talent and stand-up comedian Lewis MacLeod to the set, to create a real sense of playful antagonism between the two actors.

CREDITS:
BRAND - PEUGEOT
BRAND MANAGEMENT - Jean-Philippe IMPARATO, Thierry LONZIANO, Nuno MARQUES, Nathalie LE MAITRE, Nathalie BERGERET-GERBAUD

AGENCY - BETC
AGENCY MANAGEMENT - Henri TRIPARD, Tiphaine DU-PLESSIS, Nabila RAKIBI, Emilie GRIMALDI
CHIEF CREATIVE OFFICER - Rémi BABINET
CREATIVE DIRECTOR - David MARTIN ANGELUS
ART DIRECTOR - Erika REYES
COPYWRITER - Nicholas BAKSHI
STRATEGIC PLANNING - Guillaume MARTIN, Adrien TORRES
TRAFFIC - Céline LAPORTE
RIGHTS NEGOTIATION - Sophie SANCHEZ
TV PRODUCER - Thibault BLACQUE-BELAIR

PRODUCTION COMPANY - LA PAC
SOUND PRODUCTION - GUM GREEN UNITED MUSIC
SONG NAME - “DUCH 208 LOEB”
COMPOSER - Antoine Duchene
EDITOR - Green United Publishing
DIRECTOR - Gary FREEDMAN
HEAD OF PRODUCTION - Erwan COLLAS
DOP - JO WILLEMS
ACTORS - Sebastien LOEB, Lewis MC LEOD

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2018 Fleet Management Trends: Telematics

May 15, 2018, 6:37 am
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The advancement of telematics technology has evolved the fleet industry in an amazing way. Fleet managers and owners can now get quick and detailed computerized information on how the drivers, vehicles and cargo are progressing on the road.

Some of the benefits of embracing what telematics technology has to offer include performance efficiency, increased safety and security among other benefits. With the EyeRide website offering some of the best telematics solutions in the world, any fleet management company has all its problems solved. So, let us look at some of the common trends that you will find today with telematics technology.

Video Monitoring
In the past, we have only seen camera surveillance being used for safety purposes. Even though this still applies to date, we can see it being used for delivering more than this. Fleet managers are now using cameras with smart counting technology to know how many people boarded or alighted from a bus at every stop. These cameras transmit such information live into handheld devices so that both owners and managers can have real-time information.

If you think that this is all, then you are wrong. Telematic technologies also enable the fleet managers to monitor driver behavior. Most of the fleet vehicles have smart cabin cameras that keep tabs on all the activities happening there.

Enhanced Telematic Integration
In addition to just monitoring from the office, there is a trend of integrating fleet management solutions with other services. For instance, fleet drivers can fuel their vehicles at specific fuel stations with their cards, and the bill is charged to the fleet company. Likewise, this technology will also allow drivers to get various mechanical solutions by locating the nearest partnered mechanic through their gadgets. In addition to these, there are more integrations that are expected to arrive this year. Researchers continue gathering new openings that can better these services.

Enhanced Safety
Telematics technology has as one of its primary goals the enhancement of safety. However, this requires the addition of more innovation into the system. 2018 has seen this happening at a fast pace. The fleet drivers now feel that they are safer because they can get guidelines on the safe routes, real-time solutions to the problems they encounter on the road and have their bosses know how they are faring in real time. More innovators in these technologies are planning to reduce fleet accidents drastically through continuous assistance to the drivers as they perform their daily tasks.

Advanced Telematics Supplies
With every new day, fleet management firms get a new device with advanced hardware and software. These gadgets are becoming smarter, faster and more efficient in how they perform their tasks. High-speed cameras, which are discreet, can now be mounted in a bus, and passengers will never realize that the cameras are there. When it comes to transmission of data, 2018 has seen more detailed real-time reports from these devices.

With the above trends, it is obvious that telematics technology has a lot in store for fleet management firms this year. According to predictions, nothing is going backward at all; better things are to come in the future.


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Yuengling Inspires People To 'Spread Your Wings'

May 15, 2018, 6:43 am
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Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the launch of “Spread Your Wings,” an exciting, new brand campaign and tagline designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling’s sixth generation – Jen, Debbie, Wendy and Sheryl Yuengling.

In 1829, the Yuengling brewery, originally named the “Eagle Brewery,” debuted the iconic eagle on its label and it has remained a prominent part of brand imagery ever since. “Spread Your Wings” builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand and today’s consumers.

“The ‘Spread Your Wings’ campaign represents the values of strength, hard work and resiliency that have been a large part of our success for over six generations,” said Wendy Yuengling, 6th generation daughter, D.G. Yuengling & Son, Inc. “It symbolizes the independent and spirited nature of the Yuengling brand, and embodies the energy and passion of our loyal fans, while inviting new drinkers to discover us as well.”

Starting May 14, “Spread Your Wings” will roll out via a fully integrated advertising campaign including video, audio, out-of-home, print and social media highlighting inspiring moments that challenge an individual’s physical, intellectual and creative limits. The campaign will look to empower and inspire drinkers to tap into their inner drive and realize their full potential every day in every way.

Chicago-based creative agency Laughlin Constable, recently named Agency of Record for Yuengling, set the creative vision for “Spread Your Wings.”

“’Spread Your Wings’ expresses the love and zeal for the beer that’s a strong asset for the Yuengling brand,” said Dan Fietsam, Chief Creative Officer. “We wanted to leverage that enthusiasm with the core elements of the brand like the eagle to stoke the passion of the next generation of Yuengling drinkers as well as the people who have always loved the brand.”
The campaign celebrates an entrepreneurial spirit, the drive to succeed and a thirst for ultimate fulfillment. By eliciting an emotional reaction and establishing a meaningful connection between the loyal drinkers and Yuengling, “Spread Your Wings” champions the spirit of passion and perseverance shared by both. To view the videos and images:

CREDITS

Client - D.G Yuengling & Son, Inc.
Director of Marketing – Tyler Simpson

Creative Agency - Laughlin Constable
Chief Executive Officer – Mat Lignel
Chief Creative Officer – Dan Fietsam
Creative Director – Jon Laughlin
Creative Director – Grant Simpson
Executive Producer – Phil Smith
Art Director – Chris DeYoung
Art Director – Allie Geise
Copywriter – Miki Turner
Copywriter – Matt Portman
Account Director – Kate Raasch
Senior Account Manager – Jonathan Cleveland
Chief Strategy Officer – Mark Carlson
SVP, Strategic Planning – Katy Gajewicz
Production Company – Fancy Content
Director – Jason Zada
Editorial Company – HIVE

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Brooklyn Decker and Andy Roddick Star in New Dietz & Watson Campaign from RTO+P

May 15, 2018, 7:04 am
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Here is a fun, new campaign from Philadelphia-based creative agency Red Tettemer O’Connell + Partners. This work marks the agency’s first national brand campaign for client Dietz & Watson, following the satiric, “Deli, Deli” initiative that launched around the Super Bowl in February.

For its newest national ad campaign, the brand taps into the power of family. Family-owned and operated since the company’s start almost 80 years ago, Dietz & Watson knows a thing or two about family and the role food like theirs plays in feeding those relationships. Aimed at extending brand awareness and recognition, this campaign marks a first for the brand – the first time Dietz & Watson has tapped celebrities to serve as the face of the brand and a campaign. Real-life couple Brooklyn Decker and Andy Roddick star in the ads, showing off their “family thing” in two spots, “Game Night” and “Hama Lisa.”



At the center of the “It’s a Family Thing” campaign are three playful TV spots featuring actress and model Brooklyn Decker and her tennis star husband Andy Roddick in very relatable couple situations.

Two of the ads launch today. “Game Night” (:60/:30 cut down) features the couple devouring a meat and cheese plate while having an unexpected game night for two, while “Hama Lisa” (:30 second spot), features Brooklyn raving about her perfect sandwich creation. These spots will run nationally in 20 US markets including top markets like Philadelphia, Boston, Chicago, and Washington DC. The third, remaining spot will air later this year.

Supporting elements span print, paid digital, out-of-home, radio, and POS, which will feature headlines that hint at charming and funny family moments. As a part of this, key retailers will be supported with targeted out-of-home, radio, digital, and social activations.

Millennial parents themselves, Brooklyn and Andy were a natural fit, as they embody the current generation of parents who value time spent with family, and friends who have become like family and want premium yet healthy meat and cheese options they can feel good about serving. Dietz & Watson is proud to share their Originals line featuring no antibiotics ever meats, rBGH free cheeses, and organic deli meats and franks.

Team Credits
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor & Chris Plehal
Art Director: Michelle Maben
Copywriters: Meghan Burns, Justin Ebert
Producers: Joe Mosca
Account Executive(s): Carla Mote, Susan Baraczek, Alex Cabrera, Jane Han
Photographer/Designer: Dominic Episcopo

Production Company: Pretty Bird
Director: Matt Piedmont
Director of Photography: Giles Dunning
Executive Producer: Ali Brown
Line Producer: Carr Donald

Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca

Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner

Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix: Shake
Mixer: Mark Schultz

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22 Brands Shortlisted for 2018 Outdoor Media Awards

May 16, 2018, 6:28 am
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The Outdoor Media Awards rewards excellence in out-of-home advertising, from the most memorable, strategic and successful campaigns to the creative, talented people involved in creating them.

The shortlist for 2018 is:

The Multiple Format Award
  • Skoda "Driven by something different"
  • Hellmann’s "Grilltopia"
  • Pride in London "Love happens here"
  • O2 "Oops"
  • McDonalds "McDonald’s 2017"

The Data Award
  • Virgin Trains "Traffic hell spots"
  • Very.co.uk "A very Black Friday"
  • Deliveroo "Delivering more"
  • Cruise TOY "TUI"
  • MyTaxi "Helping London move more freely"

The Innovation Award
  • MyTaxi "Helping London move more freely"
  • American Airlines "Wi-FLY"
  • Cancer Research UK "Stop smoking"
  • Google "Pixel 2 digital bus"
  • Nestle Milkybar "Out-of-home doesn’t work"

The Creativity Award
  • Lucozade "Tap to flow"
  • Born Free "Tank free"
  • O2 "Oops"
  • MyTaxi "Helping London move more freely"

The Brand Fame Award
  • Nestle "San Pellegrino fruit beverages"
  • Amazon "Music unites"
  • Ikea "Bringing the store to the street"
  • Guinness "Made of more"

THE SME Award
  • Myerson Solicitors "Don’t stop believin’"
  • British Lung Foundation "Listen to your lungs"

Winners of these categories, plus the overall Grand Prix recipient, a new Rising Star award and The People's Favourite, will be announced at an evening ceremony on 27 June at The St Pancras Renaissance Hotel in London.

The Grand Prix winner will receive £100,000 worth of media space to use across Clear Channel UK screens. The Rising Star award recognises those who have joined out-of-home advertising within the last five years and are making waves within the industry. The People’s Favourite Award is the only category not be judged by the panel, but by over 1,000 members of the UK public.

The judging panel was chaired by Claire Beale, global editor-in-chief of Campaign. Beale said: "Our industry has changed dramatically in the last year. The new era of fake news and brand safety concerns allows out of home advertising to confidently celebrate its unfettered impact. Certainly we had a record number of entries this year and amongst the best, competition was fierce. It was great to see such an eclectic mix of brands and agencies vying for the top accolades and there was plenty of robust debate to settle on the shortlists."

Chris Pelekanou, chief commercial officer at Clear Channel UK, added: "The Outdoor Media Awards goes from strength to strength every year, and this year was no exception. Judging day discussion was fun, energetic and passionate as ever. It was a record year in terms of entries received, which made our decisions really tough! The calibre of the entries has raised the bar for the industry once again, as you can see from this incredibly strong shortlist. It’s brilliant to see entries coming from such a broad spectrum of brands, clients, media and creative agencies, specialists and media owners alike. Our industry can only get stronger as we collaborate to achieve more, and celebrate each other’s success.

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The International Federation for Human Rights and We Are Social Presents 'I Love / I Leave Burundi' Campaign

May 16, 2018, 6:34 am
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The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities.

The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression that has resulted in over 1,700 deaths and 400,000 refugees forced into exile.

I LOVE BURUNDI
The first stage centres on a fake tourism company Twitter account and accompanying online film called #ILoveBurundi presenting Burundi as a paradise destination. The idea is to communicate exactly what the Burundi Government would want to hear by presenting a completely positive image of the country as a tourist destination. The #ILoveBurundi film promotes the beauty of the country and the promise it has for young people was posted online and on the fake Twitter account on Friday 11th May to play along with this illusion. Political writers and influencers have also been enlisted to help promote the campaign.

I LEAVE BURUNDI
The second phase of the campaign sees the launch of a follow-up film called #ILeaveBurundi, which shows the reality of the situation in the country and reveals that the narrator of the original tourism film is a refugee from Burundi - one of the over 400,000 forced to flee their homeland to escape arrest, torture and execution. This film was posted today (Tuesday 15th May), using the hashtag #ILeaveBurundi.

The current cycle of violence in Burundi began in April 2015 when the first popular demonstration against President Nkurunziza’s announcement to run for a third term was repressed. This was followed by a campaign by the authorities to systematically eliminate all opposition, with the result that over 1,700 people may have been killed. Along with the over 400,000 refugees that have fled to neighbouring countries, there have been up to 486 victims of enforced disappearance, hundreds of people tortured and over 8,000 people arbitrarily detained.

CREATIVE CREDITS
Agency: We Are Social France
Founder & CEO: Sandrine Plasseraud
Executive Creative Director: Thomas Guilhot
Group Account Director: Vincent Reynaud-Lacroze
Account Manager: Pierre Chaudoy
Strategic Planner: Fabien Gaetan
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
TV Producer: Cécile Ousset
Production: We Are Social Sutdios
Post-production: FIRM STUDIO
Director: Kentin Denoyelle
Sound production: THE

Client: FIDH
Digital Communication Officer: Anne Vesque
PR & Communication Assistant: Yvon Chagué
Press Manager: Samuel Hanryon

About We Are Social
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking. With an international team in New York, London, Paris, Milan, Rome, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney, our mission is to put social thinking at the centre of marketing. We work with clients including Renault, adidas, Mondelēz, Netflix, Heineken, Google, HSBC and Audi on global, regional and local projects.


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180 Kingsday’s New Campaign for Amstel Russia Gets ‘Serious About Beer and Friendship’

May 16, 2018, 6:41 am
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In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ - Heineken’s Amstel® beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ - Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel® Russia.

It’s not a well known fact, but Amstel® beer was born in 1870 by the friendship of two Dutch men, Mr De Pesters and Mr Van Marwijk Kooy - who wanted to share a better quality of beer together. Owing to their real friendship – and their dedication to uncompromising quality - they created a revolution of sorts in the brewery industry. They extended the time of brewing up to 20 days and added the important ingredient to the recipe – the time. The quality of Amstel® is time-proved as well as the true friendship. Today people enjoy Amstel® beer in more than 100 countries including Russia.

New TV commercial ‘Hold my Beer’, is set in a charming European village, where an incredible act of friendship is portrayed in a bittersweet and humorous film.

As two friends enjoy a beer, one asks the other to hold his glass while he goes to the bathroom. Unfortunately it appears that the bathroom he stepped into was on a boat heading out to sea. His friend stands waiting patiently - like a true friend should. Holding both their untouched beers. Day after day. Season after season. The villagers help him eat, read, watch football and stay awake while he does his best to not drink his Amstel - an almost impossible feat. Several months later his friend then reappears - utterly astounded that his best friend is still standing - holding his untouched Amstel. A true act of serious friendship, for a seriously good beer.

Kalle Hellzen - ECD at 180 Kingsday said 'The simplest ideas are often the most engaging - and ‘Hold my Beer’ is one of those. We're really proud on how this latest iteration of our 'Serious About Beer and Friendship' platform continues to build a distinctive and premium charm, humour and relevance to the brand. And on top of it all, it was a pleasure to work with the team in Moscow on this campaign.'

The campaign was shot by acclaimed director Justin Reardon, of Budweiser Whasssup fame, and the spot captures the essence of Amstel's premium heritage in a way that is both funny and touching. The film is filled with great scenes and humour - brought to life by a fantastic cast.

‘Hold my Beer’ is the second film in 180 Kingsday’s 'Serious About Beer and Friendship Since 1870' communication platform. Last year’s ‘Pass it On’ established the brand's premium position in Russia.

CREDITS:
Agency: 180 Kingsday

Production:
Production Company: Bas Production
Director: Justin Reardon (c/o Double Agent, London)
Line Producer: Alenka Protic
Production Manager: Kristina Mersak
Director of photography: Matyas Erdely

Editor: Fiona Fuchs

Music Company: Sizzer Music, Amsterdam

Sound Design: Stainless Sound, Amsterdam
Sound designer/mixer: Nick Smith

Post Production: MPC, Amsterdam
Post producer: Kayleigh Dugdale

VFX Lead: Ricky Weissman

Colourist: Toby Tomkins @ CHEAT, London

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bwin Launches 'Who Stole the Cup' Campaign for Russia 2018

May 16, 2018, 7:37 am
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GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’

Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign.

bwin latest marketing campaign is produced by Spanish director Pedro Martin-Calero and features football legends Maradona, Cafu and Stefan Effenburg, alongside former Real Madrid manager, Vicente del Bosque.

“Each of the football legend suspects, feature across all channels of the campaign from TV, out of home and online. From the teaser phase all the way through to the reveal of who the dastardly thief was, the audience will be left guessing” details bwin marketing launching ‘Who Stole the Cup?’.

The new campaign will run across bwin core territories of Germany, Austria, Greece, Spain, Italy, France, UK, Belgium, Denmark and Sweden, with bookmaker releasing behind-the-scenes interviews on bwin.com

bwin’s campaign has been developed by international creative agency BBH Sport and will form part of its wider ‘Live the Action’ brand marketing initiatives.

GVC Holdings Chief Marketing Officer Adam Lewis commented on the campaign launch:

“Being smart, creative and bold is in GVC’s DNA and again our teams have delivered with this blockbuster World Cup campaign, it will entertain and engage our players and audiences globally, plus reinforce bwin’s position as Europe’s leading and most innovative sportsbook.”

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Global Traders Are Making Metal Investment Ethical

May 17, 2018, 4:52 am
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Such is the need for metals in modern technology, mining is in overdrive. As a result, ethical concerns are often left by the wayside. Countries like the Democratic Republic of Congo supply 65% of the world’s cobalt, according to Bloomberg, despite ethical questions hanging over their practices. However, new initiatives have been launched by multinational cobalt suppliers to ensure mining is ethical, a clear demonstration of the desires of investors.

Individual investors and institutional investors are seeking stock portfolios that retain a good return on investment without foregoing ethical practices. Social and environmental responsibility is high on the agenda, with car manufacturers promoting green energy. For the primary metals industry, there are a few key ways that the industry is reflecting this demand.

Legitimizing the gold trade
Jewelry has historically had issues with ethical sourcing, with specific reference to diamonds. The Kimberley Process, set up in wake of the diamond-fueld Sierra Leone civil war, did much to rectify the problem. Whilst not perfect, it has helped to stop unethically obtained diamonds entering global trade, with Forbes reporting that blockchain could assist the Kimberley Process even further. Similar processes have been built for precious metals as a response to investor interest. For example, Bazaar reported in March that Chopard had introduced a similar ethical gold procurement process in response to stakeholder pressure. The result is that gold, like that found in your Chopard Necklaces, Cartier bracelets or 1 oz American Gold Eagles, is likely to be ethically sourced and a sound investment for ethical investors.

The lithium question
Alongside the likes of cobalt and copper, lithium stands as a key digital device ingredient. Lithium ion batteries are, for now, the hallmark in portable electronics, though solid state glass batteries are making movements in the market. As a result, lithium is a solid investment prospect, and the price has risen and risen since 2015. As reported by Green Tech Media, lithium mining is causing environmental damage in Argentina and Bolivia, from where much production originates. The same report noted that the drive for ethical mining is increasing, and only likely to increase with demand for materials. Deploying high-tech measures, innovators in Canada have responded to market interest by developing ways to properly filtrate the wastewater produced by lithium mining.
Metals are driving the technology and luxury markets across the world, but come with notable caveats in terms of the treatment of the environment and workers in which the metals are produced. Controlling investors in companies are pushed by political and ethical forces to ensure their production is responsible. Through technology, it’s likely more confidence will be placed in our metals industry moving forward.





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Latest Campaign from Grey Poland Gives You a Good Reason to Drink Beer

May 17, 2018, 6:11 am
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Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017.

Grey Poland together with local brewery made a new beer brand and turned it into a self-sufficient donation engine. There were 1500 bottles, and with each sold bottle a donation of 50 Eurocents was made to the foundation. Remaining income was spent on brewing the next batch of beer.

Furthermore, the beer name is the registered charity number. If you add it to your tax form, donation will be transferred to Rak’n’Roll. Before the end of the tax year we already gathered 50% more tax based charity donations than in 2017.

The conceptual and creative partner of the campaign is Grey Poland. Other companies involved in the campaign: Cohn&Wolfe, Shootme, Wołowski & Partners Studio, IndaHash, Lettly and MediaCom.

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Y&R London Unveil Latest Video for Premier League Primary Stars

May 17, 2018, 6:30 am
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Here’s the latest video in a marketing campaign to promote the primary school education programme, Premier League Primary Stars. The video shows Stoke City’s Peter Crouch taking on the role of a PE teacher and performing the robot in a surprise lesson which the children will never forget.

The advert is the latest release in the star-studded ‘Best Lesson Ever’ campaign, and has been designed to drive deeper levels of engagement and advocacy among parents and teachers for Premier League Primary Stars. Other videos feature the likes of Wayne Rooney and Rafa Benitez, teaching similarly unique Maths and English lessons.

Premier League Primary Stars provides teaching resources, to be used at home or in the classroom, which use football to inspire primary school children in Maths, English, PE, and PSHE. Since launching, the educational programme has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.

The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.

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Fox Sports 'World Becomes the World Cup' Promo Features Sports and Hollywood Celebrities

May 17, 2018, 6:49 am
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For FIFA World Cup 2018, Fox Sports has brought in celebrities to support its role as the event’s exclusive U.S. English-language network.

David Beckham, Ryan (Deadpool) Reynolds, Joel Embiid, Alex Morgan and Evander Holyfield are among those who will feature in Fox Sports’ “The World Becomes the FIFA World Cup” campaign, showing off their love not only for the sport but for such stars as Leo Messi and Cristiano Ronaldo — both of whom are front-and-center in the multi-platform effort.

“The World Becomes the FIFA World Cup” is anchored by an umbrella spot, “This Summer,” with the full 90-second ad showing clips of on-field action, members of the Fox soccer broadcast team, fans and snippets of 15-second stand-alone spots with Beckham, Reynolds and the others.

Played out to “Over and Over and Over” by Jack White, a voiceover offers, “Men become gods. Allies become rivals. Players become fans.”

The lead spot also includes Mexico’s Jonathan and Giovanni Dos Santos brothers, Neymar, Paul Pogba and the National Team from Iceland.

Several 30-second spots also are part of the campaign, including “Epic” (In a duel between Leo Messi and Cristiano Ronald, “Everyone agrees on the two best. One controls the game. One finishes it. But who will take all the glory? “), “Men Become Gods” (A focus on what could potentially be the last World Cup appearance by Leo Messi . . . “a moment three billion people will be watching”) and “Everything Becomes Not Enough” (There’s famous, and then there’s Ronaldo, who has all the soccer glory except a World Cup title).

Lead agency is Wieden + Kennedy, New York. The World Cup is scheduled for June 14-July 15 (Fox and FS1).



Featuring the song “Over and Over and Over” by Jack White from his new album Boarding House Reach.

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YARD Pays Tribute to Greater Paris for Nike's Air Max Day

May 18, 2018, 5:35 am
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Yard stages 2 events for Nike’s international Air Max Day 2018.

For the unveiling of their latest sneaker, the new Air Max 270, Nike and its agency Yard decided to cross over city lines into the greater Paris region, known as “Grand Paris”. Bucking traditional retail trends, the brand and Yard headed to the capital’s outlying suburbs and, with the support of several French influencers, installed pop-up shops in building entryways’ in neighbourhoods just outside Paris, giving residents an exclusive sneak peak at the Air Max before it hit stores.



A game-changing way of going about business, the new model flips tradition on its head and allows for influence and exclusivity to take hold outside of Paris, before working their way to runways and swanky stores. More and more trends are popping up in the suburbs, where the stage is being set for tomorrow’s fashions. With this premise in mind, Nike and YARD decided to launch the new Air Max 270 where styles are being born. With the help of 2 icons who grew up in Grand Paris: actor Lucas, who is also an affiliate of the rap group PNL (Corbeil-Essonnes) and rapper/entrepreneur Mac Tyer (Aubervilliers), the brand and its agency ventured beyond city lines to target today’s trendsetters.



Nike’s Air Max Day campaign continued with Nike ON AIR, a series of design workshops held in 6 major cities around the world, reuniting sneakerheads, brand afficianados and the greater public.



The Paris event used Grand Paris as its theme, and offered a special contest, which gave participants the chance to design their own version of the Air Max shoe, using their city as inspiration – a rare opportunity to become a brand designer. The winning design, revealed May 14, is a new Air VaporMax Plus, which will be available in stores April 2019.

4000 visitors in 2 days
2300 entries
150 semi finalists
3 finalists

In addition to the pop-up stores, YARD launched a parallel national print and digital campaign for Nike featuring French trail blazers from Grand Paris: rappers Rémy (Aubervilliers) and Moha La Squale (Paris), comedian Ohmondieusalva (Etampes); director Lucchino Gatti (Soisy-sous-Montmorency), boxer Bambi (Issy les Moulineaux), and biker Michay (L’Haÿ-les-Roses).



The campaign generated 30,000 pairs sold since the launch


Credits:
Creative House: Yard Agency, Paris, France
Co-Founders / Managing Directors / Creative Directors: Tom Brunet & Yoan Prat Creative Lead: Güllit Baku
Art Directors: Arthur Oriol , Yoann Guerini
Account Manager: Yohana Mehretab
Project Director: Alice Lemoigne
Production: Arnaud Orengue
Video Production: Miles TV

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